CelebExperts is a leading corporate consulting agency focused on assisting a diverse client base from Industry giants through start-up Inc. 500 companies with their Celebrity acquisition.

Corporate Consulting | Endorsements | Appearances | Celebrity Acquisition

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New Celebrity Campaigns

CelebExperts analyzes the latest and most exciting celebrity endorsements, spokespersons, and appearances partnerships.

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CelebExperts Blog

Industry experts discussing hot topics in the world of celebrity talent acquisition.

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  • When to Hire a Celebrity Spokesperson?


    How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time.  This and “how much”?   CelebExperts deals with micro businesses through Fortune 500 companies.  Everyone has a different corporate DNA, different needs, and different customers wanting information on things that make their life better.  Maybe […]

  • Celebrity Endorsements Are Never Forever!


    Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving […]

  • What is An Olympic Gold Medal Worth?


    I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games?  And ultimately everyone wants to know: what is an Olympic medal, Gold, Silver or Bronze worth in marketing dollars? Robert Tuchman of Goviva recently told ABC News that Olympic ‘rookies’ such as slopestyle […]

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Celebrity Acquisition and Consulting from CelebExperts

An insiders' look into acquiring a Celebrity as your Spokesperson

The staff at CelebExperts have consulted with some of the largest companies in the World in the art of Celebrity Talent Acquisition. The size of the company, number of PR agencies it retains or the size of their budget doesn't guarantee success, it's more important to have experience or knowledge of how to find the perfect fit for your program and/or campaign. You say, "How is that possible"? It is not only possible, it is a reality.

Large and small companies alike and their agencies all over the world have the same needs and wants when it comes to Celebrity endorsements for their products, services or companies. They also share a similarity in their lack of Celebrity representation and marketing experience. "How is this tied to my company securing a spokesperson," you ask? Great question, and one easily answered. The agents and consultants at CelebExperts have a highly successful track record in representing Celebrity talent. This invaluable experience representing Celebrities and the best in category companies and brands gives us a multi-dimensional view on the Celebrity's psyche and mentality. Being the actual day to day management, marketing, PR and promotions for Celebrities gives the CelebExperts consultants an internal look at the type of people you are dealing with, their competitive nature and their desire to always "work". Celebrities want to be famous. Celebrities want to be associated with great projects, brands and products.

When emerging brands and companies the Inc. 500 sized businesses, start thinking about securing a Celebrity spokesperson for a campaign, there is often concern over budgets and fear of what we call "Are we ready and big enough for a Celebrity Spokesperson" syndrome? We can assure you that everything is scaled to size and affordability when we take on a client to consult for a Celebrity campaign at CelebExperts.

Hiring or booking a Celebrity is not a science but it is an art form. What does that mean? It means that when CelebExperts' team of experienced Celebrity Talent buyers acquires a new consulting assignment, it has to be vetted for reality not science. So if an emerging company wants to hire Brad Pitt to endorse its Human Resources start-up, that is unlikely. But if a PR agency for a multi-national pharmaceutical company contacts us about doing research to find a Celebrity that has an association with Type 2 diabetes and that is insulin dependent, we know exactly what to do.

In summary, CelebExperts leads the industry of Celebrity talent buying and acquisition through the collective experiences of its consultants and the intellectual assumptions it has the feel of the Celebrity landscape to know and understand. Less than 10% of CelebExperts' clients secure their first choice and most often because they decide they want someone else. Our flexibility and easy going manner, makes CelebExperts the perfect Celebrity Talent buying acquisition agency for any company, brand or project.

A few of the companies the team has consulted with:

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