CelebExperts is a leading corporate consulting agency focused on assisting a diverse client base from Industry giants to start-up Inc. 500 companies with Celebrity acquisition.
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CelebExperts Blog

Industry experts discussing hot topics in the world of celebrity talent acquisition.

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  • Top Celebrity Brand Ambassadors of 2014

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    CelebExperts puts a bow on 2014 with the announcement of this year’s most influential celebrity brand ambassadors! It’s beginning to look a lot like Christmas in more ways than one for some major companies and brands! CelebExperts has evaluated thousands of celebrity brand ambassador programs and only the best made its year end list. The volume of […]

  • Celebrity + Social Media = Big Revenue For Small Business?

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    According to CelebExperts President and CEO Evan Morgenstein, established brands aren’t the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that small businesses can’t afford or scale up to utilize a celebrity spokesperson. Well I say that is utter crap. It is usually  your “business advisors” and/or […]

  • How To Maximize A Celebrity Social Media Campaign

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    Here’s our corporate consulting tips to properly assess a celebrity’s social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate […]

Celebrity Campaigns

CelebExperts analyzes the latest and most exciting celebrity endorsements, spokespersons, and appearances partnerships.

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  • NFL Star Fights Domestic Violence

    We have entered into a time where most NFL athletes, in fact most pro athletes, are shying away from this powder keg of a topic after the Ray Rice and Greg Hardy arrests for domestic violence against their significant others. However, Superbowl MVP quarterback Russell Wilson from the Seattle Seahawks has decided to take a stand.

  • Derek Jeter and Nike Jordan

    Many companies have affixed campaigns to Jeter in the past but it is the NIKE Re2pect campaign that seems to put a bow on who he is and what he has meant.

  • Nationwide Is On Peyton Manning’s Side!

    NFL's top athlete spokesperson Peyton Manning signs on as spokesperson for Nationwide.

In The Press

CelebExperts has been featured in many prominent business and industry publications.

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Celebrity Acquisition and Consulting from CelebExperts

An insiders' look into acquiring a Celebrity as your Spokesperson

The staff at CelebExperts have consulted with some of the largest companies in the World in the art of Celebrity Talent Acquisition. The size of the company, number of PR agencies it retains or the size of their budget doesn't guarantee success, it's more important to have experience or knowledge of how to find the perfect fit for your program and/or campaign. You say, "How is that possible"? It is not only possible, it is a reality.

Large and small companies alike and their agencies all over the world have the same needs and wants when it comes to Celebrity endorsements for their products, services or companies. They also share a similarity in their lack of Celebrity representation and marketing experience. "How is this tied to my company securing a spokesperson," you ask? Great question, and one easily answered. The agents and consultants at CelebExperts have a highly successful track record in representing Celebrity talent. This invaluable experience representing Celebrities and the best in category companies and brands gives us a multi-dimensional view on the Celebrity's psyche and mentality. Being the actual day to day management, marketing, PR and promotions for Celebrities gives the CelebExperts consultants an internal look at the type of people you are dealing with, their competitive nature and their desire to always "work". Celebrities want to be famous. Celebrities want to be associated with great projects, brands and products.

When emerging brands and companies the Inc. 500 sized businesses, start thinking about securing a Celebrity spokesperson for a campaign, there is often concern over budgets and fear of what we call "Are we ready and big enough for a Celebrity Spokesperson" syndrome? We can assure you that everything is scaled to size and affordability when we take on a client to consult for a Celebrity campaign at CelebExperts.

Hiring or booking a Celebrity is not a science but it is an art form. What does that mean? It means that when CelebExperts' team of experienced Celebrity Talent buyers acquires a new consulting assignment, it has to be vetted for reality not science. So if an emerging company wants to hire Brad Pitt to endorse its Human Resources start-up, that is unlikely. But if a PR agency for a multi-national pharmaceutical company contacts us about doing research to find a Celebrity that has an association with Type 2 diabetes and that is insulin dependent, we know exactly what to do.

In summary, CelebExperts leads the industry of Celebrity talent buying and acquisition through the collective experiences of its consultants and the intellectual assumptions it has the feel of the Celebrity landscape to know and understand. Less than 10% of CelebExperts' clients secure their first choice and most often because they decide they want someone else. Our flexibility and easy going manner, makes CelebExperts the perfect Celebrity Talent buying acquisition agency for any company, brand or project.