CelebExperts is a leading corporate consulting agency focused on assisting a diverse client base from Industry giants to start-up Inc. 500 companies with Celebrity acquisition.
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CelebExperts Blog

Industry experts discussing hot topics in the world of celebrity talent acquisition.

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  • Hot Celebrity Segment: Former News Anchors and Reporters!

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    What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of […]

  • HR Pros: Are You Struggling to Find A Corporate Wellness Expert?

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    I have worked in and around health and fitness for over 20 years. I have been to a bag full of IRSHA and ACE shows. I have represented over 20 nationally know health, fitness, wellness and nutrition experts from all over this country. And one of the most interesting developments over the last 20 years is […]

  • SEO vs. PPC: Where Should You Invest Your Small Business Budget?

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    I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, […]

Celebrity Campaigns

CelebExperts analyzes the latest and most exciting celebrity endorsements, spokespersons, and appearances partnerships.

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  • SpecSavers Celebrity Spokesperson Eva Longoria Slaps Back!

    I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it’s head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her […]

  • Are You Ready for A SkinnyGirl Invasion Into Your Home? Bethenny Frankel Thinks So!

    Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come […]

  • Ellen DeGeneres Is Empowering Girls With New Gap Kids Clothing Line!

        In a bold move, iconic talk show host and social advocate Ellen DeGeneres has announced her plans to launch a new line of children’s clothes through her lifestyle brand, ED. DeGeneres has joined Gap, the San Francisco based apparel retailing giant, to create the Gap Kids x ED signature line hitting stores in August. Started in […]

In The Press

CelebExperts has been featured in many prominent business and industry publications.

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Celebrity Acquisition and Consulting from CelebExperts

An insiders' look into acquiring a Celebrity as your Spokesperson

The staff at CelebExperts have consulted with some of the largest companies in the World in the art of Celebrity Talent Acquisition. The size of the company, number of PR agencies it retains or the size of their budget doesn't guarantee success, it's more important to have experience or knowledge of how to find the perfect fit for your program and/or campaign. You say, "How is that possible"? It is not only possible, it is a reality.

Large and small companies alike and their agencies all over the world have the same needs and wants when it comes to Celebrity endorsements for their products, services or companies. They also share a similarity in their lack of Celebrity representation and marketing experience. "How is this tied to my company securing a spokesperson," you ask? Great question, and one easily answered. The agents and consultants at CelebExperts have a highly successful track record in representing Celebrity talent. This invaluable experience representing Celebrities and the best in category companies and brands gives us a multi-dimensional view on the Celebrity's psyche and mentality. Being the actual day to day management, marketing, PR and promotions for Celebrities gives the CelebExperts consultants an internal look at the type of people you are dealing with, their competitive nature and their desire to always "work". Celebrities want to be famous. Celebrities want to be associated with great projects, brands and products.

When emerging brands and companies the Inc. 500 sized businesses, start thinking about securing a Celebrity spokesperson for a campaign, there is often concern over budgets and fear of what we call "Are we ready and big enough for a Celebrity Spokesperson" syndrome? We can assure you that everything is scaled to size and affordability when we take on a client to consult for a Celebrity campaign at CelebExperts.

Hiring or booking a Celebrity is not a science but it is an art form. What does that mean? It means that when CelebExperts' team of experienced Celebrity Talent buyers acquires a new consulting assignment, it has to be vetted for reality not science. So if an emerging company wants to hire Brad Pitt to endorse its Human Resources start-up, that is unlikely. But if a PR agency for a multi-national pharmaceutical company contacts us about doing research to find a Celebrity that has an association with Type 2 diabetes and that is insulin dependent, we know exactly what to do.

In summary, CelebExperts leads the industry of Celebrity talent buying and acquisition through the collective experiences of its consultants and the intellectual assumptions it has the feel of the Celebrity landscape to know and understand. Less than 10% of CelebExperts' clients secure their first choice and most often because they decide they want someone else. Our flexibility and easy going manner, makes CelebExperts the perfect Celebrity Talent buying acquisition agency for any company, brand or project.