Linking Celebrities with Brands via Social Media

On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guess the answer is it just depends on what you do and what you need in the multi-billion dollar Celebrity Acquisition space.  Adly’s services focus on [...]

By |May 29th, 2013|Industry Updates|0 Comments

You Can Now Eat Like An Iron Chef America!

In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron Chef America, by creating a licensing platform for companies to build product lines behind these famous TV shows, not personalities.  This divergence from the rest of [...]

By |May 29th, 2013|Industry Updates|0 Comments

Jennifer Aniston, A Brand’s Dream Girl!

Jennifer Aniston signs on as Aveeno's spokesperson in a deal rumored to be eight figures

By |May 28th, 2013|Celebrity Campaigns|0 Comments

Celebrity Chef Signs on with Hellman’s

Iron Chef Mario Batali expands his brand in new endorsement deal with Hellman’s Mayonnaise

By |May 24th, 2013|Celebrity Campaigns|0 Comments

Katie Couric and Got Milk? Campaign

In the National Milk Council's latest celebrity spokesperson campaign, talk show host extraordinary, Katie

By |May 15th, 2013|Celebrity Campaigns|0 Comments

Merck and Chef Art Smith for Diabetics Education

Celebrity Chef and former personal chef for Oprah, Smith who was also on the hit shows “Top Chef Masters”

By |May 14th, 2013|Celebrity Campaigns|0 Comments

The Emergence of the Reality Star!

Duck Dynasty draws a bigger audience on its season finale than either CBS' Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their big splashy network shows! This should surprise no one! Reality TV shows such as Duck Dynasty, Storage Wars, Survivor, The Amazing Race and Chopped have killed [...]

By |May 6th, 2013|Industry Updates|0 Comments