On-line start up Adly (adly.com) is trying to make a splash in the world of celebrity endorsements. Is their service good or bad for prospective Celebrity talent buyers? I guessRead More
In one of the more interesting licensing deals, Scripps (parent company of The Food Network) has embarked on creating significantly higher value for its franchise TV shows, like Iron ChefRead More
In 2013, Ms. Aniston announced she was hired by Johnson & Johnson’s skincare line, Aveeno in a deal that was rumored to be “eight figures”. Too many brands spend farRead More
Iron Chef Mario Batali consistently expands his brand in diverse areas including his newest endorsement deal with Unilever’s Hellman’s Mayonnaise. Celebrity Chef and NY Times Best-selling author, Mario BataliRead More
Katie Couric and Daughters Team Up with National Milk Council in New Got Milk? Ad In the National Milk Council's latest celebrity spokesperson campaign, talk show host extraordinary, Katie CouricRead More
Merck and Celebrity Chef Art Smith “Cook Up A Recipe” for Diabetics! Celebrity Chef and former personal chef for Oprah, Smith who was also on the hit shows “Top ChefRead More
Duck Dynasty draws a bigger audience on its season finale than either CBS' Two and a Half Men, Hawaii Five-O or How I Met Your Mother does on their bigRead More