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Celebrity Endorsements Are Never Forever!

Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. Weight Watchers signed Jennifer Hudson, whose career began on American Idol and quickly became a Grammy winning superstar with fans from coast to coast, after giving [...]

By |March 17th, 2014|Celebrity Acquisition|0 Comments

Kate Upton Celebrity Spokesperson for Express

Supermodel Kate Upton is the first celebrity spokesperson hired by Express in over a decade

By |March 13th, 2014|Celebrity Campaigns|0 Comments