Is It Time To Hire A Celebrity Spokesperson?

Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrity and here is why! The following are five (5) reasons it’s time to get off the sidelines and in the game of having a celebrity spokesperson: [...]

By |July 29th, 2014|Tips and Tricks of the Trade|0 Comments

Derek Jeter and Jordan Brand

Many companies have affixed campaigns to Jeter in the past but it is the NIKE Re2pect campaign that seems to put a bow on who he is and what he has meant.

By |July 22nd, 2014|Celebrity Campaigns|0 Comments

Why Social Media is the New Porn!

Yep, I said it. And in fact it is true! Without social media, how would we find out stranger's deepest, darkest secrets? Who they are dating? What they did or wore on a date in explicit details, now with video and pictures. The voyeur in all of us reads, watches and looks at "content" not [...]

By |July 18th, 2014|Tips and Tricks of the Trade|0 Comments