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SpecSavers Celebrity Spokesperson Eva Longoria Slaps Back!

I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it's head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her [...]

By |July 28th, 2015|Celebrity Campaigns|0 Comments

Hot Celebrity Segment: Former News Anchors and Reporters!

What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of [...]

By |July 27th, 2015|Industry Updates|0 Comments

HR Pros: Are You Struggling to Find A Corporate Wellness Expert?

I have worked in and around health and fitness for over 20 years. I have been to a bag full of IRSHA and ACE shows. I have represented over 20 nationally know health, fitness, wellness and nutrition experts from all over this country. And one of the most interesting developments over the last 20 years is [...]

By |July 20th, 2015|CelebExperts News|0 Comments

SEO vs. PPC: Where Should You Invest Your Small Business Budget?

I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, [...]

By |July 15th, 2015|Tips and Tricks of the Trade|0 Comments

SEO vs. PPC: Where Should You Invest Your Small Business Budget?

I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, [...]

By |July 15th, 2015|Tips and Tricks of the Trade|0 Comments

Carli Lloyd Might Just Have Won The Marketing War!

I am quite sure the executives at Wasserman Media Group are just fine with the way the U.S. Women won the 2015 FIFA World Cup in glorious fashion over Japan. Wasserman reps many of the top U.S. women's World Cup players including the face of the sport for years, Alex Morgan. Wasserman has done an amazing [...]

By |July 6th, 2015|Industry Updates|0 Comments