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6 Tips on How a Celebrity Social Media Influencer Can Build Your Brand (and sales too)!

The noise..  There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the [...]

By |December 9th, 2015|CelebExperts News|0 Comments

What 5 Fundamentals Do Most Entrepreneurs Lack? And How To Fix Them!

I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do something better than anyone else, even if I didn't know what that "something" was. That is the true spirit of being an entrepreneur. You see an [...]

By |December 9th, 2015|CelebExperts News, Tips and Tricks of the Trade|0 Comments

I Turned 50 Today! Here Is Why I Still Think I Kick Ass!

For all of you other half Centurians, we need to stick together. These up and comers think we are ready to be knocked off the wall. I say to hell with that, we have what the next generation doesn't... yet. Experience! That's right I said the E word. Sure, when we were young and fearless, [...]

By |December 2nd, 2015|CelebExperts News|0 Comments

Coming Back From The Verge Bankruptcy

In 2013, I found myself on the verge of bankruptcy. I split with a company I was doing business with and it created a huge financial hardship. 50% of my company’s revenue was derived from this relationship. My fixed costs and overhead were predicated on the revenue I was generating through this company. I was [...]

By |December 2nd, 2015|CelebExperts News|0 Comments

Celebrity Hosted Charity Events Are Still The Lifeline For Those In Need!

Last night I had the distinct pleasure of being in attendance at the stunning Beverly Wilshire for the 45th Anniversary celebration of the Sheba Medical Center! The medical center is what I would call the last bastion of cooperation of Palestinians and Jews in the Middle East. The Medical Center doesn't turn away anyone in [...]

By |December 2nd, 2015|CelebExperts News|0 Comments

Direct Response Marketing Has Evolved!

In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TV companies such as the granddaddy of them all, Ron Popeil's Ronco to smaller firms with their one great product. Back in the day, companies like Ronco [...]

By |December 2nd, 2015|Industry Updates|0 Comments

Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other [...]

By |December 2nd, 2015|Celebrity Campaigns|0 Comments