About Evan Morgenstein

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So far Evan Morgenstein has created 138 blog entries.

Why Do So Many Social Media Influencer Programs Suck? Hint: Look in the mirror…

  Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. [...]

By |January 26th, 2016|Industry Updates|0 Comments

What Were The Top 3 Trending Categories at CES 2016?

Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed to reflect on what was trending at the show. I am always amazed at how the Consumer Electronics Show continues to grow not just in size [...]

By |January 26th, 2016|Industry Updates|0 Comments

What Time Is It? It’s Tom Brady Time!

Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More [...]

By |October 14th, 2015|Celebrity Campaigns|0 Comments

The CMAs Are Coming!

Country music remains the hottest genre second to none in terms of popularity, music downloads and concert tickets sold. Taylor Swift, Tim McGraw, Jason Aldean, Garth Brooks, Luke Bryan, Kenny Chesney, Miranda Lambert, Little Big Town, Carrie Underwood; the list goes on and on. Many of these country music stars are crossing over in ways [...]

By |October 8th, 2015|Celebrity Acquisition|0 Comments

CelebExperts' Top 5 Categories Most Frequently Hiring Celebrity Spokespeople In 2015!

This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors [...]

By |September 28th, 2015|Tips and Tricks of the Trade|0 Comments

Why Is Hiring A Celebrity Such A Pain In The Ass? 5 Tips You Can't Live Without!

Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter, Venus Williams, Danny Glover, Arnold Palmer and Sir Richard Branson to name a few. As Donald Trump said, there is an "art of the deal". [...]

By |September 18th, 2015|Tips and Tricks of the Trade|0 Comments

ESPN Never Sits On It's Ass! Changing Face of Sports Programming!

Change for the sake of change, is never a good thing. ESPN, the industry leader in creating, covering and analyzing sports and sports programming is making some moves. I find it refreshing when an industry giant is proactive not reactive. It would be so easy for ESPN to just sit on its corporate ass and [...]

By |September 18th, 2015|Uncategorized|0 Comments

Are Brands Killing Social Media?

I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process. In my position as an industry advocate and analyst I hear and see a lot of things, most of it is just pontification by middle-aged [...]

By |September 1st, 2015|Industry Updates|0 Comments

Can Our Next President Be A Reality TV Star?

I know, many of you are sick of hearing about Donald Trump. While some of you can't get enough. What a paradox in American pop culture and politics. Now clearly Mr. Trump is not the 1st celebrity to be elected to office (Arnold Schwarzenegger, Jesse Ventura, John Glenn, and the most famous of them all, [...]

By |August 24th, 2015|Industry Updates|0 Comments

The Biggest Mirage In Marketing To Women? Sexy Social Media "Stars"!

I must say, I have been an evangelist for many social media stars in the last 3 years. Usually in the health and fitness category. These women aggregate huge audiences and they do it unbelievably fast! The growth rate of a sexy social media star who knows how to build a "community" will surely outpace [...]

By |August 11th, 2015|Industry Updates|0 Comments