Yes a celebrity can help a company grow in multiple ways by leveraging their popularity, influence, and reach. Here are some ways that celebrities can contribute to a company's growth. CelebExperts, LLC who are experts in pairing brands big and small with celebrities across any category from athletes, to celebrity chefs to reality TV stars to DIY experts to trust authorities in a slew of categories from finance, hospitality, apparel, healthy foods, supplements, Apps and so much more. 1. Brand Awareness Increased Visibility: Celebrities have large fanbases, and partnering with them can instantly expose your brand to a wider audience.READ MORE
Danielle Brown, known as founder and face of HealthyGirl Kitchen with a social network of over 10 million followers, is officially named as the Chief Culinary Officer of Oshi, the world's tastiest premium whole-cut seafood filets made exclusively from plants. Brown has partnered with Oshi to help the brand launch in the United States and accelerate growth, expand their social media presence, and secure retailer partnerships. Brown is the perfect fit for the revolutionary brand. As a New York Times Best Selling Author and a popular plant-based influencer, Brown is well-respected in the plant-based community. After searching for many years,READ MORE
Top Plant Based Brand HealthyGirl Kitchen Launches Limited Edition Flavor With Wellious Danielle Brown (10 million total followers), the face behind HealthyGirl Kitchen has just launched a limited time peanut butter chocolate dream flavor with Wellious protein powder available for sale on Wellious' website. As an organic user and lover of Wellious, Danielle knew that she wanted to collaborate with them on a larger scale. Wellious protein powder eliminates harmful ingredients and is made simply and naturally, all things that resonate with Danielle’s brand. “When I first tried Wellious I was blown away. Finally a protein powder without artificial additives,READ MORE
CE developed a robust campaign to make the most out of bringing on one of the top influencers in the world at that time BlendJet acquired Jen Selter with a following of 40 million+ to raise brand awareness and revenue From developing creative, securing media and handling in-person activations at events like FitExpo and beyond, Jen became the face of BlendJet Jen became a conduit to building a micro influencer campaign and social selling beyond any affiliate program
Article by The Sunday Times and Written by Alistair Dawber Saturday February 12 2022, 6.00pm GMT, The Sunday Times Pete Davidson with Ariana Grande in 2018 and with Kim Kardashian in Beverly Hills last monthKEVIN MAZUR/GETTY IMAGES; HAKOP ARSHAKYAN/BACKGRID Pete Davidson had mayonnaise to sell and news to spread that could help him do it. Sandwiched between pressing questions about his role in an advert for today’s Super Bowl and his thoughts on a particular brand of doughnuts came a moment when the comedian and actor deftly combined several viral ingredients to whip up a social media storm (and boost mayonnaiseREAD MORE
With Being more Healthy being a dominant New Years’ resolution, influencers have the unique opportunity to expand their campaigns throughout the year. With 2021 coming to a close, people have created various New Years’ resolutions pertaining to being healthy. Whether that means eating healthier, participating in intermittent fasting, or working out more, brands are looking for a way to distinguish themselves from their competitors in getting consumers to choose their products. As occurred in 2021, brands will continue to recognize the high engagement as well as brand awareness that can be raised when promoting their products through social mediaREAD MORE
CEO Evan Morgenstein featured in NBC News article by Morgan Sung. The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful? Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection. “I don’t think it’s a coincidence, and it’s kind of just unfortunate when larger companies ‘borrow’ from smaller designers,” Monge said in May in a TikTok video, which amassed 22.8 million views. Converse denied the accusations in a comment on aREAD MORE
The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein's sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in 2018 at only 22 years old. Six weeks in, Brennan closed her first of many industry altering deals. She created both an endorsement and partnership with equity for the company's longtime client social media star, Jen Selter, 40 million followers, and BlendJet, the #1 brand forREAD MORE
Fortune 500 mega-company Pepsi tapped Digital Renegade star, Chef Jack Mancuso, to create a specialty dish for National Chicken Wing Day. Chef Cuso, originally from Buffalo, New York, was a natural fit for this partnership, crafting a unique and unlikely flavor combination using a bottle of Cherry Pepsi to compliment his home town's claim to fame, buffalo sauce. Growing up living in New York, Jack Mancuso loved buffalo chicken wings, as most Americans do. Wings have always been known as the perfect food for hanging out with your friends and watching sports, which is timely as football season is rightREAD MORE
#FitTok is looking to you to be the next healthy summer sip. While the rest of TikTok experiments with mustard on watermelon and get their fill of pasta chips for the summer, there's an entire side of TikTok that is constantly creating wonderful healthy food and beverages. FitTok is taking the world of summer drinks by storm. For drink brands across the world, this is a crossroads: hop on board, or be left behind. Brands from coconut milk to club soda can find their rightful place in a refreshing summer drink with our personable and creative health & fitness influencers.READ MORE
Wow, what an insane and completely unexpected implosion the pandemic has been in the world of social media influence. Prior to the pandemic, social media was part of the marketing mix for most brands, from start-ups to the top 5 brands in each industry. With the total collapse of the retail infrastructure as we knew it, and the majority of the population being quarantined in one way or another, direct to consumer (D2C) became everyone’s go to. And with this paradigm shift, so did the valuation of content creators and how they had massive influence over their followers. This influenceREAD MORE
More than 7 years ago, many people told me that I was crazy signing Instagram model/fitness star Jen Selter. She was a "flash in the pan", "no substance", "what's wrong with social media", and "the butt girl". I heard all the naysayers. All the doubters. This was at the infancy of Instagram really. But, I heard a voice. It was in my head. And what I kept hearing was that Jen wasn't a problem, she was the transition from a very stale platform in Facebook for older women and the echo chamber of Twitter. While most brands were trying toREAD MORE
SACRAMENTO, Calif., Dec. 16, 2020 /PRNewswire/ -- Rä Foods LLC Wild About Sprouts™, a fresh sprouts produce company and Ilana Muhlstein, a celebrity dietitian are teaching consumers how easy it can be to add nutrition, flavor, crunch and color to all your eating occasions this holiday season. "Wild About Sprouts™ is on a mission to reach consumers across the country with fresh, living, safe, healthy, flavorful sprouts and to show them how to use these tiny plants in everyday eating occasions," said Dan Sholl, General Manager, Wild About Sprouts™. "In order to do this, we partnered with an expert on nutrition, Ilana Muhlstein, to helpREAD MORE
Food Renegades Meat the World, One Bite at a Time WASHINGTON, Dec. 16, 2020 /PRNewswire/ -- As the rest of the world completes another trip around the sun, The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, will be taking consumers' taste buds on a trip around the world. There's no need to book tickets or pack a suitcase for this excursion. From the holidays to the end of January, this virtual TikTok adventure will celebrate favorite prepared beef dishes from around the world. To facilitate this culinary journey, the Meat Institute is partnering with The Food Renegades aREAD MORE
10+ times a day I get an email, DM or notice from one of my clients about an "opportunity" from a brand that wants to test their account. That is code for, can you sell their product(s), services, etc. This is so common in the market-place at this point 99.9% of all deals are based and judged on an influencer's ability to sell. The days of utilizing influencers for branding (which candidly makes more sense) is over! This is mostly done through conduits like agencies, but many times it is done directly by the social media department of the brand.READ MORE