The Trend In Social Media Stars is Changing

How To Utilize Social Media Stars in the New Digital Age We get 3-5 new account leads every day. Usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars. They are looking for someone with a large follower base in a certain demographic. Their goal is to influence [...]

The Footwear and Apparel Wars Just Opened Up on a New Front!

If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford [...]

By |April 4th, 2016|Celebrity Campaigns|0 Comments

Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other [...]

By |December 2nd, 2015|Celebrity Campaigns|0 Comments

What Time Is It? It’s Tom Brady Time!

Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More [...]

By |October 14th, 2015|Celebrity Campaigns|0 Comments

SpecSavers Celebrity Spokesperson Eva Longoria Slaps Back!

I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it's head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her [...]

By |July 28th, 2015|Celebrity Campaigns|0 Comments

Are You Ready for A SkinnyGirl Invasion Into Your Home? Bethenny Frankel Thinks So!

Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come [...]

By |June 14th, 2015|Celebrity Campaigns|0 Comments

Nationwide Is On Peyton Manning’s Side!

NFL's top athlete spokesperson Peyton Manning signs on as spokesperson for Nationwide.

By |June 3rd, 2015|Celebrity Campaigns|0 Comments

Ellen DeGeneres Is Empowering Girls With New Gap Kids Clothing Line!

    In a bold move, iconic talk show host and social advocate Ellen DeGeneres has announced her plans to launch a new line of children's clothes through her lifestyle brand, ED. DeGeneres has joined Gap, the San Francisco based apparel retailing giant, to create the Gap Kids x ED signature line hitting stores in August. Started in [...]

By |May 11th, 2015|Celebrity Campaigns|0 Comments

Keds Steps Up to Sponsor Taylor Swift’s RED Tour!

Music sensation Taylor Swift signed with Keds last year as their biggest celebrity spokesperson to date

By |February 26th, 2015|Celebrity Campaigns|0 Comments

Florida Georgia Line And Mt. Dew, The Perfect Celebrity Partnership!

The Iconic soda brand signs up as sponsor for Florida Georgia Line’s 2015 “Anything Goes Tour”!

By |January 19th, 2015|Celebrity Campaigns|0 Comments