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What Works Best? Hiring A Social Media Star or Micro-Influencers?

The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for their upcoming campaigns? I don't [...]

The Trend In Social Media Stars is Changing

We get 3-5 new account leads every day usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars that have a large follower base in a certain demographic with a goal to influence their follower base to be consumers of the contract company’s product or services. The vast [...]

Add a Hot Celebrity to Your Summer Campaign!

The Summer is usually so slow for most talent acquisition agencies. Just not this Summer. Between the Olympics, social media stars gone wild and every beauty and health brand dying for a new face, this Summer has been insane...  And I love it. In the last 30 days we have done almost $1 million USD [...]

By |June 30th, 2016|Industry Updates|0 Comments

The New Age Of Inventors!

As I prepare to attend the Inpex Inventors Show in Pittsburgh, PA next week I was thinking about how inventors have changed over a very short period of time. Historically you would think of Thomas Edison, Benjamin Franklin, Nikola Tesla, Henry Ford, the Wright Bros., and many others iconic inventors. Inventors like the Wright Bros [...]

By |June 30th, 2016|Industry Updates|0 Comments

Is your brand missing a golden opportunity to have an NFL player post for you during the Super Bowl?

All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their social media to impact their fan base! Some clients of CelebExperts have gorgeous video content that they want seen by the maximum number of consumers. Some [...]

By |February 3rd, 2016|Industry Updates|0 Comments

Why Do So Many Social Media Influencer Programs Suck? Hint: Look in the mirror…

  Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. [...]

By |January 26th, 2016|Industry Updates|0 Comments

What Were The Top 3 Trending Categories at CES 2016?

Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed to reflect on what was trending at the show. I am always amazed at how the Consumer Electronics Show continues to grow not just in size [...]

By |January 26th, 2016|Industry Updates|0 Comments

Direct Response Marketing Has Evolved!

In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TV companies such as the granddaddy of them all, Ron Popeil's Ronco to smaller firms with their one great product. Back in the day, companies like Ronco [...]

By |December 2nd, 2015|Industry Updates|0 Comments

Are Brands Killing Social Media?

I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process. In my position as an industry advocate and analyst I hear and see a lot of things, most of it is just pontification by middle-aged [...]

By |September 1st, 2015|Industry Updates|0 Comments

Can Our Next President Be A Reality TV Star?

I know, many of you are sick of hearing about Donald Trump. While some of you can't get enough. What a paradox in American pop culture and politics. Now clearly Mr. Trump is not the 1st celebrity to be elected to office (Arnold Schwarzenegger, Jesse Ventura, John Glenn, and the most famous of them all, [...]

By |August 24th, 2015|Industry Updates|0 Comments