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What Works Best? Hiring A Social Media Star or Micro-Influencers?

The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for their upcoming campaigns? I don't [...]

How Do You Make Millennials Good Salespeople? Hint: It’s Not Easy!

The simple answer is, it's not easy! There are so many great industries that have a significant need for a great salesperson. You know what that person looks like. Confident, educated, willing to learn, takes direction well. OK, so I just defined the "anti-millennial". Millennials distrust companies, don't like being told what to do, want [...]

CEO Powercast Episode 3 Features Exclusive Interview With UGG Australia Founder Brian Smith

CEO Powercast co-hosts Evan Morgenstein & Charlie Fusco share their secrets for building a personal brand on LinkedIn and interview UGG footwear visionary Brian Smith discussing how Pink Floyd and following his passion helped in the uphill battle of building an iconic brand. Episode 3 of CEO Powercast, a business podcast built to empower entrepreneurs, [...]

CEO Powercast Announces StartUp Foundation CEO & Founder Daniel Mumby as Latest Podcast Guest

CEO Powercast features an in-depth interview with Daniel Mumby, a rock star LinkedIn mega-contributor with more than 37K followers and international expert in helping companies raise expansion money. His success secrets round out a jammed packed episode dedicated to helping businesses get to the next level using out of the box strategies that won’t break [...]

By |March 16th, 2016|Tips and Tricks of the Trade, Uncategorized|0 Comments

CEO Powercast Welcomes MISSION Athletecare Founder & CEO Josh Shaw as First Interview Guest

CelebExperts’ new business podcast CEO Powercast will host MISSION Athletecare’s Josh Shaw in an exclusive interview available now! CelebExperts CEO Evan Morgenstein and Synergixx CEO Charlie Fusco will interview MISSION Athletecare Founder & CEO Josh Shaw in the premiere episode of their new business podcast, CEO Powercast, available now at http://www.powercast.podbean.com. Shaw, who announced a $35 million [...]

Inspiring, No-Holds-Barred Podcast Launches With Iconic Entrepreneurs Wednesday March 9th

CelebExperts CEO Evan Morgenstein has announced the launch of a new weekly podcast series, CEO Powercast, premiering Wednesday, March 9, 2016. Each week, Morgenstein will be joined by business partner and successful entrepreneur Charlie Fusco as well as an array of iconic CEO's, leaders, visionaries and entrepreneurs who will share insights and compelling stories weighing [...]

When Is The Right Time To Engage A Social Media Influencer(s)?

One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn't even have to be a "celebrity" influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of [...]

What 5 Fundamentals Do Most Entrepreneurs Lack? And How To Fix Them!

I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do something better than anyone else, even if I didn't know what that "something" was. That is the true spirit of being an entrepreneur. You see an [...]

By |December 9th, 2015|CelebExperts News, Tips and Tricks of the Trade|0 Comments

CelebExperts' Top 5 Categories Most Frequently Hiring Celebrity Spokespeople In 2015!

This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors [...]

By |September 28th, 2015|Tips and Tricks of the Trade|0 Comments

Why Is Hiring A Celebrity Such A Pain In The Ass? 5 Tips You Can't Live Without!

Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter, Venus Williams, Danny Glover, Arnold Palmer and Sir Richard Branson to name a few. As Donald Trump said, there is an "art of the deal". [...]

By |September 18th, 2015|Tips and Tricks of the Trade|0 Comments