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Celebrity Campaigns

The Trend In Social Media Stars is Changing

We get 3-5 new account leads every day usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars that have a large follower base in a certain demographic with a goal to influence their follower base to be consumers of the contract company’s product or services. The vast array of products range from supplements to skincare, from inflatable [...]

The Footwear and Apparel Wars Just Opened Up on a New Front!

If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as [...]

Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other key contributing factors. Once the noodle is run through the [...]

By |December 2nd, 2015|Categories: Celebrity Campaigns|Tags: , , |

What Time Is It? It’s Tom Brady Time!

Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More importantly, he expands their marketing presence in the U.S. where [...]

SpecSavers Celebrity Spokesperson Eva Longoria Slaps Back!

I was reading an article this morning about actress Eva Longoria smacking the Sydney Morning Herald upside it's head for a reporters shotty journalism. The back story is that Longoria just signed a significant deal to be the #celebrity spokesperson for an eyewear chain called SpecSavers. As part of the scope of work, Longoria would share her story about needing glasses to read via social + traditional [...]

By |July 28th, 2015|Categories: Celebrity Campaigns|

Are You Ready for A SkinnyGirl Invasion Into Your Home? Bethenny Frankel Thinks So!

Bethenny Frankel. When you hear her name, what do you think of? What is your impression of her? How do you view her portrayal on TV, in the media, on social media? If it is negative, candidly she probably doesn’t care. And rightfully so. Bethenny is building an empire and if you want to come along for the ride, get in line because SkinnyGirl products [...]

By |June 14th, 2015|Categories: Celebrity Campaigns|