CEO Powercast co-hosts Evan Morgenstein & Charlie Fusco share their secrets for building a personal brand on LinkedIn and interview UGG footwear visionary Brian Smith discussing how Pink Floyd and following his passion helped in the uphill battle of building an iconic brand.
Episode 3 of CEO Powercast, a business podcast built to empower entrepreneurs, is available now via http://www.ceopowercast.podbean.com. The latest episode in the new podcast series features an exclusive interview with UGG Australia Founder and Motivational Speaker Brian Smith and covers topics such as building a personal brand in LinkedIn, the concept of “businessman overload”, and the crux of an hourly charge.
Brian Smith, an Australian native and chartered accountant who studied at the UCLA Graduate School of Management, founded UGG Australia to bring sheepskin footwear to America with only $500 in start-up money. During episode 3, Brian talks about how a celebrity contributed to a 1600% sales growth in one season, why UGG would have been thrown off Shark Tank and his book, The Birth of a Brand.
“Brian is the perfect combination of 1 part brand zealot, 1 part iconic entrepreneur and 1 part cultural evangelist,” said Morgenstein. “Everyone doubted the viability of UGG Australia in its infancy, it was Brian who birthed a giant.”
In addition to the interview, Evan and Charlie cover a variety of topics that can help the everyday entrepreneur with time management, clear-headed decision-making and creating substantial brand exposure online. How should entrepreneurs value their time? When is the right time to end the back and forth and accept a deal? What are the best ways to build a personal brand on LinkedIn and what are the advantages? Answers to these questions and more can be found during this week’s segment of CEO Powercast.
Episode 3 of the CEO Powercast podcast with Evan Morgenstein, Charlie Fusco and special guest Brian Smith is available now at http://www.ceopowercast.podbean.com. Each podcast episode is also available via iTunes and LinkedIn.