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Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other [...]

By |December 2nd, 2015|Celebrity Campaigns|0 Comments

The Celebrity Endorsement Market Is White Hot!

In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. That is 1/20th of the deals that are rolling around in my office this week. Between CelebExperts and PMGSports, we have 100+ deals on the board [...]

By |March 6th, 2015|Industry Updates|0 Comments