What Works Best: Hiring A Social Media Star or Micro-Influencers?

Social Media Star vs. Micro-Influencers:  The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for [...]

6 Tips on How a Celebrity Social Media Influencer Can Build Your Brand (and sales too)!

The noise..  There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the [...]

By |December 9th, 2015|CelebExperts News|0 Comments

The Biggest Mirage In Marketing To Women? Sexy Social Media "Stars"!

I must say, I have been an evangelist for many social media stars in the last 3 years. Usually in the health and fitness category. These women aggregate huge audiences and they do it unbelievably fast! The growth rate of a sexy social media star who knows how to build a "community" will surely outpace [...]

By |August 11th, 2015|Industry Updates|0 Comments

The Do's and Don'ts of Celebrity Marketing Campaigns

The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! The rise of social media has made even the smallest of companies look like well oiled marketing machines. If you haven't caught onto this trend, you better [...]

By |December 29th, 2014|Tips and Tricks of the Trade|0 Comments

Top Celebrity Brand Ambassadors of 2014

CelebExperts puts a bow on 2014 with the announcement of this year’s most influential celebrity brand ambassadors! Photo Courtesy of Trae Patton/NBC It’s beginning to look a lot like Christmas in more ways than one for some major companies and brands! CelebExperts has evaluated thousands of celebrity brand ambassador programs and only the best made [...]

By |December 17th, 2014|CelebExperts News|0 Comments

Celebrity + Social Media = Big Revenue For Small Business?

According to CelebExperts President and CEO Evan Morgenstein, established brands aren't the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that small businesses can’t afford or scale up to utilize a celebrity spokesperson. Well I say that is utter crap. It is usually  your “business advisors” and/or [...]

By |December 15th, 2014|Industry Updates|0 Comments

How To Maximize A Celebrity Social Media Campaign

Here's our corporate consulting tips to properly assess a celebrity's social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based on having represented numerous high profile celebrities with large numbers of social media followers across Twitter, Instagram, Facebook, Vine, YouTube and others, while also providing corporate [...]

By |December 10th, 2014|Tips and Tricks of the Trade|0 Comments