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The Footwear and Apparel Wars Just Opened Up on a New Front!

If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford [...]

By |April 4th, 2016|Celebrity Campaigns|0 Comments

What Time Is It? It’s Tom Brady Time!

Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More [...]

By |October 14th, 2015|Celebrity Campaigns|0 Comments

Jared Fogle and Subway: What Could Have Been Done Differently?

The emerging story has been simmering for years about the true nature of who Jared Fogle is, how long ago had others known about his alleged interest in under-aged children and pornography? Subway, one of the fastest growing QSR franchise chains in the world has presented to consumers the image of Jared Fogle, an overweight customer who [...]

By |August 5th, 2015|Industry Updates|0 Comments

Hot Celebrity Segment: Former News Anchors and Reporters!

What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchors and on-camera news reporters! They are experts in framing discussions and getting to the bottom of things, while educating an audience on the most important aspects of [...]

By |July 27th, 2015|Industry Updates|0 Comments

CelebExperts Sees Massive Increase In Celebrity Driven Marketing Campaigns In June

Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! https://www.youtube.com/embed/w27oZ9C6TL8 The exciting arrival of sunny, summer days gave way to a slew of creative new marketing campaigns featuring celebrity spokespeople in June. CelebExperts a respected corporate consulting and celebrity acquisition [...]

By |June 30th, 2015|CelebExperts News|0 Comments

When Is Your Celebrity Spokesperson Overexposed?

Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a [...]

By |June 25th, 2015|Tips and Tricks of the Trade|0 Comments

What We Learned About Celebrity Marketing at CES 2015

The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. So much hype; So much flash! The lessons of this year's show are as diverse and complex as the global economy itself. Where do we start? [...]

By |January 27th, 2015|Industry Updates|0 Comments

Celebrities Here, Celebrities Everywhere!

Companies are rushing to hire a celebrity brand ambassador as celebrity marketing influence reaches an all-time high in 2015. I don’t think 50+ years ago when Babe Ruth or Ronald Reagan were pitch men for various products and services that anyone understood just how important celebrities would eventually become in all facets of public influence [...]

By |January 14th, 2015|Celebrity Acquisition|0 Comments

Celebrity Spokespeople Rule Trade Show Marketing at CES 2015!

Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it is no surprise how important a celebrity is and always will be in the world of selling consumers on the “cool” factor of new technology. In [...]

By |January 8th, 2015|Celebrity Acquisition|0 Comments

The Do's and Don'ts of Celebrity Marketing Campaigns

The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! The rise of social media has made even the smallest of companies look like well oiled marketing machines. If you haven't caught onto this trend, you better [...]

By |December 29th, 2014|Tips and Tricks of the Trade|0 Comments