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Bad News! Affiliate Programs With Social Media Influencers are DEAD!

Curse at me all you want. Tell me about the one or two good results you have had recently. I am here to tell you the truth and nothing but the truth. Affiliate programs with micro social media influencers went the way of the dinosaurs! EXTINCT! DEAD! Yes, it sucks I know but it is [...]

By |March 15th, 2017|CelebExperts News|0 Comments

What Works Best? Hiring A Social Media Star or Micro-Influencers?

The best way to start this conversation about social media stars vs. micro-influencers is with an acknowledgement that yes, size does matter. Both big and small. At CelebExperts, we consult so many emerging start-up companies and brands that are constantly asking us how to gain traction, branding and sales for their upcoming campaigns? I don't [...]

The Trend In Social Media Stars is Changing

We get 3-5 new account leads every day usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars that have a large follower base in a certain demographic with a goal to influence their follower base to be consumers of the contract company’s product or services. The vast [...]

Why Has Utilizing Social Media Stars Become So Challenging?

It’s easy to say utilizing social media stars to affect your company and/or brand’s fortunes have become so challenging because the flood of influencers and the seeming endless lack of real data anyone of them can provide. But the truth is it is far more basic than that! Social media platforms have decided it’s time [...]

By |July 11th, 2016|CelebExperts News|0 Comments

When Is The Right Time To Engage A Social Media Influencer(s)?

One of the most frequent questions I get from corporate clients is when should I engage a social media influencer? It doesn't even have to be a "celebrity" influencer, but just someone with a significant number of followers. Enough followers, that it moves you to engage their audience. Social media influence is a form of [...]

Is your brand missing a golden opportunity to have an NFL player post for you during the Super Bowl?

All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their social media to impact their fan base! Some clients of CelebExperts have gorgeous video content that they want seen by the maximum number of consumers. Some [...]

By |February 3rd, 2016|Industry Updates|0 Comments

Why Do So Many Social Media Influencer Programs Suck? Hint: Look in the mirror…

  Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last three months of calls I have been on with very well intentioned, dedicated professionals trying to squeeze success from a flawed system, it got me thinking. [...]

By |January 26th, 2016|Industry Updates|0 Comments

6 Tips on How a Celebrity Social Media Influencer Can Build Your Brand (and sales too)!

The noise..  There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With all of this clutter and the never ending work day, how are brands going to impact their consumer and anyone with a predisposition to engage the [...]

By |December 9th, 2015|CelebExperts News|0 Comments

Are Brands Killing Social Media?

I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process. In my position as an industry advocate and analyst I hear and see a lot of things, most of it is just pontification by middle-aged [...]

By |September 1st, 2015|Industry Updates|0 Comments

Social Media Stars Are Making Millions On Brand's Insecurities!

What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that works for customer acquisition via social media. Sure, sure, every social media agency will tell you about the one client they "blew up" their client's Facebook [...]

By |August 18th, 2015|CelebExperts News|0 Comments