CelebExperts is a leading corporate consulting agency focused on assisting a diverse client base from Industry giants to start-up Inc. 500 companies with Celebrity acquisition.

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CelebExperts Blog:
Industry experts discussing hot topics in the world of celebrity talent acquisition.

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Top Sports Speakers For Your Next Event!

It seems like every week I get 20-25 calls or e mails from event managers, corporate communication specialist or agency executives asking me the same question, "who are the top Sports Speakers we can hire"? Now this is neither scientific or absolute. When an organization hires top Sports Speakers, there are many factors that go into that. Here are some tips to consider before I list my Top Sports Speakers for hire for your next event: Tip #5: Is your audience geographically specific? The reason this is important seems obvious enough but as an example if your event is for real estate executes from south Florida, you are more than likely to want local residents such as: Dan Marino, Bob Griese, Jimmy Johnson, Dwayne Wade…

Forbes: “Jen Selter Is The #2 Most Important Fitness Influencer In the World”

When I met Jen and her family almost three years ago I knew she was someone special and had something unique about her. What I didn't know at the time is that Jen Selter is building one of the most important brands in fitness and lifestyle. If you don't know Jen Selter, that's ok. I already know all about you. You are 35-60 years old. Instagram is a place you take pictures of things that only matter to you and you spend more time in the shower than social media. Sound like you? If you know who Jen Selter is, you are either 15-24 years old or you market/sell to this demographic of consumers. Correct? Regardless of whether you do or you don't, here is…

The Evolution of ESPN!

ESPN is not your father's sports channel anymore! I remember when Bob Ley, Charlie Steiner, Chris Berman, Beano Cooke and Dick Vitale ruled the airwaves of this new channel on my cable box which was brown with a not so long wire. I remember the guy that came into my parent's house to bring the outside world of cable TV and ESPN to my home. It was incredible. It still is! Back in it's infancy, it didn't matter what was on ESPN, it was must see TV because there was virtually n competition. I became the center of my attention because it gave me things that the local newscasters and the newspapers couldn't. The immediacy of great sports achievements. ESPN changed the language and lexicon…

Celebrity Campaigns
CelebExperts analyzes the latest and most exciting celebrity endorsements, spokespersons, and appearances partnerships.

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The Trend In Social Media Stars is Changing

We get 3-5 new account leads every day usually from emerging companies contacting us to help execute a social media influencer campaign with social media stars that have a large follower base in a certain demographic with a goal to influence their follower base to be consumers of the contract company’s product or services. The vast array of products range from supplements to skincare, from inflatable swans to haircare, from jewelry to healthy home delivered meal choices, from activewear to energy bars and on and on and on. When corporate clients contact us about hiring a social media star to tweet,…

The Footwear and Apparel Wars Just Opened Up on a New Front!

If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as well. The Tesla’s and Puma.   That’s right Puma! The German footwear and apparel company has long rode the coat tails of Olympic icon Usain Bolt to deliver its global message. Bolt has clearly been magical…

Has Oprah Changed Celebrity Endorsements Forever?

Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other key contributing factors. Once the noodle is run through the soup, what comes out is confirmation or rejection. You only have two choices when it comes to a celebrity. Even with a 97% recognition by consumers according to TMA and #18 ranking on a measurement…

In The Press

CelebExperts has been featured in many prominent business and industry publications.

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A few of the companies the team has consulted with:

Celebrity Acquisition and Consulting from CelebExperts

An insiders’ look into acquiring a Celebrity as your Spokesperson

The staff at CelebExperts have consulted with some of the largest companies in the World in the art of Celebrity Talent Acquisition. The size of the company, number of PR agencies it retains or the size of their budget doesn’t guarantee success, it’s more important to have experience or knowledge of how to find the perfect fit for your program and/or campaign. You say, “How is that possible”? It is not only possible, it is a reality.

Large and small companies alike and their agencies all over the world have the same needs and wants when it comes to Celebrity endorsements for their products, services or companies. They also share a similarity in their lack of Celebrity representation and marketing experience. “How is this tied to my company securing a spokesperson,” you ask? Great question, and one easily answered. The agents and consultants at CelebExperts have a highly successful track record in representing Celebrity talent. This invaluable experience representing Celebrities and the best in category companies and brands gives us a multi-dimensional view on the Celebrity’s psyche and mentality. Being the actual day to day management, marketing, PR and promotions for Celebrities gives the CelebExperts consultants an internal look at the type of people you are dealing with, their competitive nature and their desire to always “work”. Celebrities want to be famous. Celebrities want to be associated with great projects, brands and products.

When emerging brands and companies the Inc. 500 sized businesses, start thinking about securing a Celebrity spokesperson for a campaign, there is often concern over budgets and fear of what we call “Are we ready and big enough for a Celebrity Spokesperson” syndrome? We can assure you that everything is scaled to size and affordability when we take on a client to consult for a Celebrity campaign at CelebExperts.

Hiring or booking a Celebrity is not a science but it is an art form. What does that mean? It means that when CelebExperts’ team of experienced Celebrity Talent buyers acquires a new consulting assignment, it has to be vetted for reality not science. So if an emerging company wants to hire Brad Pitt to endorse its Human Resources start-up, that is unlikely. But if a PR agency for a multi-national pharmaceutical company contacts us about doing research to find a Celebrity that has an association with Type 2 diabetes and that is insulin dependent, we know exactly what to do.

In summary, CelebExperts leads the industry of Celebrity talent buying and acquisition through the collective experiences of its consultants and the intellectual assumptions it has the feel of the Celebrity landscape to know and understand. Less than 10% of CelebExperts’ clients secure their first choice and most often because they decide they want someone else. Our flexibility and easy going manner, makes CelebExperts the perfect Celebrity Talent buying acquisition agency for any company, brand or project.