Is hiring a Celebrity Dad vs. a Celebrity Mom a good decision? For Fifty years marketers trying to encourage women to buy their products and identify with their brands haveRead More
If you are wondering why superstar, Katy Perry would be involved with PopChips, you don’t have to look any further than your own waistline! PopChips have partnered with Katy PerryRead More
There is an ever changing face on the landscape of celebrity endorsements and how companies, brands and service providers are utilizing famous people to communicate information to their customers. OneRead More
When Forbes creates many of their lists there is a collective yawn. But when they come out with their list of Highest Paid Athletes in the World, everyone sits upRead More
Prestige Brands, Inc. can see clearly now the rain has gone… or that Vanessa Williams, superstar singer and entrepreneur has signed on as the company’s spokesperson for their newest campaign thatRead More