CEO vs. Top Salesperson: Learn How You Can Juggle These Better!
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward.
How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a day to day basis. And some days, maybe even today, you are OVERWHELMED with indecision and UNDERWHELMED with fresh ideas! AKA You are stuck in some deep doo doo!
This is when my shrink tells me I need to form better coping skills to deal with anxiety that I have now created. In the meantime, here are several tips on how to juggle being the boss and being the primary revenue generator:
Tip #1: Have a clear differentiation of your time during the day. Possibly you want to work on your new business development from 9-4pm and your managerial responsibilities at the end of your day?
Tip #2: When generating new business for your pipeline, focus those opportunities that are legitimate in order of importance. Lets say you grade your leads Gold, Silver, Bronze. Make sure the Gold leads have priority, be clear in your allocation of staff time in support of your new business development and in the end, close, close, close.
Tip #3: Make sure your staff knows which one of you they are speaking with? Confusing? Well, imagine how they feel? Are they speaking to their sales manager or the CEO of the company? Each comes with varying levels of respect and responsibility.
Tip #4: The CEO has a responsibility to build the company from the ground up. The Top Salesperson has a responsibility to fund this growth. In unison, this tandem works unbelievably well. Separated and displaced into two parts, there will be a anarchy.
Tip #5: Make sure you have the mechanism to bring together all the energy and efforts the two you’s have generated. Creating a cloud of dust is a great way to show effort but if these efforts aren’t harnessed for the benefit of the team, it is a gigantic waste of time! Having a great staff, a terrific database, etc. all help in your efforts to execute two full-times jobs vs specializing in just one area such as sales.
Starting as many businesses as I have over the years, the one thing I will always know about myself is that the sum of all me is better and more productive than any one piece. Work hard, play harder!
About CelebExperts
CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize a celebrity talent as a spokesperson or for any upcoming marketing campaigns please contact our team at or give us a call at (919)459-5426.
CEO vs. Top Salesperson: Learn How You Can Juggle These Better!
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward.
How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a day to day basis. And some days, maybe even today, you are OVERWHELMED with indecision and UNDERWHELMED with fresh ideas! AKA You are stuck in some deep doo doo!
This is when my shrink tells me I need to form better coping skills to deal with anxiety that I have now created. In the meantime, here are several tips on how to juggle being the boss and being the primary revenue generator:
Tip #1: Have a clear differentiation of your time during the day. Possibly you want to work on your new business development from 9-4pm and your managerial responsibilities at the end of your day?
Tip #2: When generating new business for your pipeline, focus those opportunities that are legitimate in order of importance. Lets say you grade your leads Gold, Silver, Bronze. Make sure the Gold leads have priority, be clear in your allocation of staff time in support of your new business development and in the end, close, close, close.
Tip #3: Make sure your staff knows which one of you they are speaking with? Confusing? Well, imagine how they feel? Are they speaking to their sales manager or the CEO of the company? Each comes with varying levels of respect and responsibility.
Tip #4: The CEO has a responsibility to build the company from the ground up. The Top Salesperson has a responsibility to fund this growth. In unison, this tandem works unbelievably well. Separated and displaced into two parts, there will be a anarchy.
Tip #5: Make sure you have the mechanism to bring together all the energy and efforts the two you’s have generated. Creating a cloud of dust is a great way to show effort but if these efforts aren’t harnessed for the benefit of the team, it is a gigantic waste of time! Having a great staff, a terrific database, etc. all help in your efforts to execute two full-times jobs vs specializing in just one area such as sales.
Starting as many businesses as I have over the years, the one thing I will always know about myself is that the sum of all me is better and more productive than any one piece. Work hard, play harder!
About CelebExperts
CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize a celebrity talent as a spokesperson or for any upcoming marketing campaigns please contact our team at or give us a call at (919)459-5426.
