How CelebExperts, LLC Can Assist Your Emerging Brand/Product Strategically Utilize Influencers To Maximize Reach

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CelebExperts, LLC, as the premier consulting agency in the food space is often ask to help launch new brands and/or new products for small food companies.  One of the initial questions is regarding collaborating with social media influencers and is that track of marketing/advertising and sales highly effective? Here’s how CelebExperts, LLC can assist your emerging brand/products strategically utilize influencers to maximize your reach:

1. Choose the Right Influencers

  • Influencers (Micro 5,000-50,000, Mid Macro 50-250,000 and Macro 250,000+ Followers):
    • These influencers often have a highly engaged and niche audience. Collaborating with micro, mid-macro and macro influencers in the food, wellness, or lifestyle space can help establish credibility and drive authentic engagement.
    • Example: A plant-based snack company might partner with vegan influencers who share recipes and product reviews.
  • Niche Food Bloggers:
    • Partner with influencers who specialize in food categories relevant to your brand, like gluten-free, organic, or gourmet products.
    • Their followers trust their expertise and recommendations.
  • Regional Influencers:
    • For local brands, regional influencers can help you target audiences in specific areas, driving traffic to local retailers or events.

2. Leverage Different Types of Content

  • Unboxings and Reviews:
    • Send your product to influencers and encourage them to share their first impressions or detailed reviews. Authentic feedback can build trust among their followers.
  • Recipe Creations:
    • Collaborate with influencers to create recipes using your products. For instance, a spice company can sponsor a cooking video or blog post showcasing their seasoning in popular dishes.
  • Behind-the-Scenes Content:
    • Provide influencers with access to your production process or company story. This transparency resonates with audiences looking for authentic and ethical brands.

3. Create Engaging Campaigns

  • Launch a Challenge or Hashtag Campaign:
    • Encourage influencers to promote a hashtag challenge that involves using your product creatively. For example, #SmoothieChallenge for a protein powder brand.
  • Exclusive Product Launch Events:
    • Host an event for influencers where they can experience your product firsthand and share their experiences live.

4. Maximize Reach Across Platforms

  • Instagram, Facebook, YouTube and TikTok:
    • Visual platforms like Instagram, YouTube and TikTok are ideal for showcasing food products. Use influencers to create engaging reels, Stories, or TikToks, YouTube shorts, etc., that highlight your brand.
  • YouTube:
    • For more in-depth reviews or cooking tutorials, partner with YouTubers who can create long-form content.
  • Pinterest:
    • Collaborate with influencers who create food boards, especially if your product fits into recipes or party planning themes.

5. Offer Incentives

  • Discount Codes or Affiliate Links:
    • Provide influencers with unique codes or links to track conversions and incentivize followers to try your product.
  • Giveaways:
    • Collaborate on giveaways to increase brand visibility and social media engagement.

6. Build Long-Term Relationships

  • Establish ongoing partnerships with influencers who genuinely love your product. This creates sustained trust and recurring promotion rather than a one-off campaign.

7. Track Performance

  • Use analytics tools to measure engagement, traffic, and sales generated from influencer campaigns. Focus on metrics like clicks, likes, comments, and conversions to evaluate ROI.

By collaborating with the right influencers and aligning their content with your brand’s identity, you can effectively launch your products, reach your target audience, and create a buzz around your brand.  CelebExperts, LLC interviews all influencers before we submit for approval to our clients.  We don’t utilize “databases” and just pull influencers based on follower count.

CelebExperts, LLC team of researchers spend the time to truly vet influencers.  Our goal is to completely understand who this creator is, their vision for the product and how their audience would best retain the education and call to action they would post.

If you have an emerging company and would like to set up a cost and risk free 30 minute consultation pls contact the agency CEO Evan Morgenstein at  or through his Linkedin account www.linkedin.com/in/evanmorgenstein

CelebExperts, LLC is an industry leader in leveraging influence for its array of start-up and emerging brand partners.