Brand Agencies Love Pickleball

Brand Agency Insights:   Why Would Your Agency Present Pickleball To A Client?

Advertising, public relations and experiential agencies are developing their client’s marketing and PR plan for 2025.  It’s a fast and furious search for opportunities that are unique and impactful to their bottom-line.   The myriad of opportunities that agencies have to choose from either local, regional, national and/or international is extensive.  How do you cut through the clutter of all the other companies both in and out of your client’s categories?  Its daunting and every client no matter the size of their retainer or the length of your representation of them deserves great ideas.  And we think we have one for you.

With over 47 million Americans from age 25-65 years old, 60/40% women to men and typically having a higher household income from the average American really makes the sport attractive.  There truly are many options for pickleball in the market-place from national leagues to local clubs and everything in-between.  There seems to be two divergent paths and this will help you decide which direction you take the client:

There are a myriad of leagues in pickleball including the PPA, APP, USA Pickleball, and many others.  All of these organizations are well run, reputable event management/leagues with a track record of success at various levels.

A majority of pickleball players are interested in utilizing the sport for social activities, fitness, community building and in many cases a place to meet like minded single people.  It’s true, pickleball has become the replacement for the dating app around the country.  The sport can be co-ed, it is the most social of environments and its conducive to providing an incredible platform for sponsors to activate.  A majority of the players are not playing at any given time so a really exciting experiential program can leave lasting impressions and ultimately sales.

Pickleball Pop-Ups is the leading portable provider of courts and events in pickleball around the country.  Here are 3 unique executions that might be of interest to your client as you start to set your plans and budgets for 2025:

Engaging pickleball to reach a successful, healthy active demographic is obvious.  What may not be as obvious is the passion pickleball players have for the sport and brands that support it.  We have hundreds of brands discussing how to leverage pickleball for branding, sales, market-share and other valuable benefits.   If you have interest in discussing how pickleball can help your clients in any of these ways and many more, please contact me so we can set up a call:  Evan Morgenstein 

About Us: Pickleball Pop-Ups™️ is the only provider in America able to deliver remarkable, pop-up, pickleball experiences to any location, venue, or event.

Don’t settle for chalk and tape with flimsy nets. We specialize in delivering remarkable pickleball experiences that leave a lasting impression on your attendees.

Our dedicated team ensures seamless setup and operation, allowing participants to enjoy the game hassle-free while delivering sponsors an incredible opportunity to integrate their products at a whole new level.