Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters wouldRead More
HPL/Puresport who manufactures both powdered sports drinks and recovery products, retained CelebExperts to evaluate its pre-Olympic execution with spokesperson Olympic icon, Michael Phelps, Nastia Liukin and Aaron Peirsol. HPL wasRead More
How To Utilize Social Media Stars in the New Digital Age We get 3-5 new account leads every day. Usually from emerging companies contacting us to help execute a social mediaRead More
The Summer is usually so slow for most talent acquisition agencies. Just not this Summer. Between the Olympics, social media stars gone wild and every beauty and health brand dyingRead More
As I prepare to attend the Inpex Inventors Show in Pittsburgh, PA next week I was thinking about how inventors have changed over a very short period of time. HistoricallyRead More
Is your brand missing a golden opportunity to have an NFL player post for you during the Super Bowl?
All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their socialRead More
Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last threeRead More
Now that I have enjoyed some time away from the smoke filled casinos, long taxi lines and never ending bad blue blazers of CES 2016, I felt I needed toRead More
In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TVRead More
Country music remains the hottest genre second to none in terms of popularity, music downloads and concert tickets sold. Taylor Swift, Tim McGraw, Jason Aldean, Garth Brooks, Luke Bryan, KennyRead More
