Celebrity branding, when executed correctly, can be a game changer for any business. That is what drives us here at CelebExperts every day – the chance to create something monumentalRead More
One thing is for sure: securing a retail or online reseller is tough, but not nearly as tough as selling through! Anyone that has ever had a product on aRead More
In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. ThatRead More
Every day my inbox is filled with questions from small businesses, start-ups, crowdfunded through Inc. 500 companies wondering, pondering the what if's of celebrity marketing as their secret sauce toRead More
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. SoRead More
As a corporate consultant and talent manager for 20+ years, I have booked millions of dollars in motivational, inspirational keynote speakers. For inquiring businesses, the question always comes back to,Read More
Companies are rushing to hire a celebrity brand ambassador as celebrity marketing influence reaches an all-time high in 2015. I don’t think 50+ years ago when Babe Ruth or RonaldRead More
Celebrity Spokespeople have been linked to overwhelming success in trade show marketing. Having worked with companies associated with the Consumer Electronics Show (CES) for almost 10 years now, it isRead More
Is 2015 the year of celebrity marketing campaigns on social media? Good question. The world of executing traditional celebrity endorsement deals is dead! Companies and brands are becoming unwilling to hireRead More
According to CelebExperts President and CEO Evan Morgenstein, established brands aren't the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that smallRead More
