Kickstarter has changed the world of funding Small Businesses, early stage ideas and emerging companies! Almost on a daily basis we are contacted by a CEO or CMO from aRead More
Judge on NBC’s The Voice launches Women’s clothing line with Kmart! Can Adam Levine do no wrong? Kmart doesn’t seem to think so! After the launch of his very successful menswear lineRead More
How do you know when it’s time to utilize a Celebrity as your spokesperson? I am asked this question all the time. This and “how much”? CelebExperts deals with micro businessesRead More
Whether it was The Yankee Clipper Joe Dimaggio for Mr. Coffee, Sally Fields for Boniva or Jennifer Hudson for Weight Watchers, all celebrity endorsements are made to end, eventually. WeightRead More
I am constantly asked by media, companies and friends… Who are the real winners and losers of the Sochi 2014 Olympic Games? And ultimately everyone wants to know: what isRead More
It’s never too late in the ever changing world of budgets to secure a celebrity spokesperson for an upcoming campaign. What has changed since the Economy tanked in 2007/2008 isRead More
Let’s be honest with each other, Reality TV is the furthest thing from reality. It has been widely reported that Real Housewives is guilty of multiple retakes during fights andRead More
There’ll be more than champagne and resolutions in the air this New Year’s Eve as world-renowned music artist Pitbull will debut his new fragrance line at his NYE concert inRead More
Shopping for value when hiring a celebrity is always a good idea, just not the only idea! Let me introduce you to my day… Every day: Prospective client/PR Agency: WellRead More
There isn’t a supermarket in America that isn’t filled at the checkout aisle with magazine after magazine with “celebrities”! Some of it good. Some of it bad. And some ofRead More
