Super Bowl Matchup, who wins: Football or Ads? As yet another Super Bowl approaches, we take a look at some of the biggest game of the year's most memorable campaigns,Read More
With “New Year, New You” upon us, the spotlight is on social media health influencers. From macros, to body image, to moms, these influencers are the ones to watch forRead More
Dunkin's new Beyond Sausage Sandwich has hit the TV screens and media harder than ever. The collaboration is named Launch of the Beyond Collection by Dunkin' x Snoop, where Dunkin'Read More
Ashley Graham's Body Positive Mission Takes Off with Cover of Vogue With the initiative of making the fashion industry more inclusive of all body types, Ashley Graham has become oneRead More
As the Holidays approach, Pepsi releases new ad campaign around their most popular new star, Cardi B After releasing popular Super Bowl ads capitalizing on the rap star's widespread influence,Read More
How many of you are dug in on influencer marketing campaigns? Ok, I see almost all of you raising your hands! To be honest, almost 100% of my corporate consultingRead More
Challenge: Microsoft recently launched its new Windows 8.1 platform with the preloaded “Food & Drink” app, which would be installed on new Windows products. Microsoft determined that its Windows demographic matchedRead More
How To Utilize Social Media Stars in the New Digital Age We get 3-5 new account leads every day. Usually from emerging companies contacting us to help execute a social mediaRead More
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwearRead More
CEO Powercast features an in-depth interview with Daniel Mumby, a rock star LinkedIn mega-contributor with more than 37K followers and international expert in helping companies raise expansion money. His successRead More
