Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrityRead More
With Derek Jeter goes the end of an era! In a recent Nike Jordan brand commercial called Re2pect, it is clear that Derek Jeter (any New Yorker can hear theRead More
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger's deepest, darkest secrets? Who they are dating? What they did orRead More
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will thisRead More
Celebrity endorsement deals in the health and beauty industry are not a new phenomenon or even particularly unique, however, when a celebrity spokesperson extends their relationship from haircare to skincare,Read More
Interesting question. As I read Publicis’ CEO Maurice Levy’s comments about two infamous selfies, The Oscars and Ellen DeGeneres and The White House with President Obama and Boston Red Sox playerRead More
Express, long thought of as one of America’s most mainstream apparel retailers has changed course and signed their first celebrity spokesperson in over a decade, supermodel Kate Upton! Upton whoRead More
In the world of 24/7 PC media, Celebrity Chef Paula Deen stepped herself into a cave that most felt she would never get out of. Well, that is excluding theRead More
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters wouldRead More
It’s the turn of a new year and with it brings lots of resolutions including maybe one of the most common, to lose weight. The gym can bring about allRead More
