In 1995, when I started my first agency the concept of direct response marketing was really pigeon-holed to infomercials. Short or long form, infomercials from either the As Seen On TVRead More
I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process.Read More
I know, many of you are sick of hearing about Donald Trump. While some of you can't get enough. What a paradox in American pop culture and politics. Now clearlyRead More
I must say, I have been an evangelist for many social media stars in the last 3 years. Usually in the health and fitness category. These women aggregate huge audiencesRead More
The emerging story has been simmering for years about the true nature of who Jared Fogle is, how long ago had others known about his alleged interest in under-aged children andRead More
What is the term we always hear in meetings with clients and agencies who are looking for corporate spokespeople? Authenticity! And nowhere is it more poignantly represented than by former news anchorsRead More
I am quite sure the executives at Wasserman Media Group are just fine with the way the U.S. Women won the 2015 FIFA World Cup in glorious fashion over Japan.Read More
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and yourRead More
Whether it is Olympic icon Mark Spitz shown above at a speaking engagement this week at George Washington University or multiple Olympic Gold medalist, Nastia Liukin on Dancing With TheRead More
One thing is for sure: securing a retail or online reseller is tough, but not nearly as tough as selling through! Anyone that has ever had a product on aRead More
