In the last week my firm solidified deals for a fitness manufacturer, a trade organization, a consumer product in a DRTV campaign, and a diet-tea brand for different celebrities. ThatRead More
The 2015 Consumer Electronics Show was a small glimpse into the strategies of celebrity marketing for companies in 2015. Hard to believe another Consumer Electronics Show has come and gone. SoRead More
According to CelebExperts President and CEO Evan Morgenstein, established brands aren't the only ones who could benefit from a celebrity social media campaign. There is a common fallacy that smallRead More
The popular ABC entrepreneurial business TV series has provided an opportunity for small businesses to gain a leg up on their competition. It is undeniable that every small business owner, entrepreneurRead More
When it comes to celebrities building their brand and image, nothing could be more detrimental than the release of nude photos without their consent. While some celebrities will utilize this "tactic" forRead More
Let the CelebExperts team break down the best tips for your crowdfunded company when looking to hire a Celebrity spokesperson for your next ad campaign. As an outside, retainer basedRead More
Wondering who might be a good fit as your next celebrity spokesperson? Country Music stars have mass appeal when it comes to targeting a wide-ranging demographic of consumers. When youRead More
Every day I am bombarded with questions from clients and prospective clients about the possibility of "blowing up our branding campaign by getting some Celebrities to Tweet and Instagram forRead More
To no one's surprise, The Bachelorette "lovebirds" Andi Dorfman and Josh Murray have signed with a marketing and endorsement firm in Atlanta, Melt ATL to handle their endorsement "portfolio opportunities." Presumably becauseRead More
When I was 11 years old working for my parents at their Home + Garden Shows in NY, NJ and CT, I never would have thought #Celebrity Chefs would blowRead More
