The noise.. There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With allRead More
I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do somethingRead More
Youth vs. Sales Experience For all of you other half Centurians, we need to stick together. These up and comers with no real sales experience think we are ready toRead More
In 2013, I found myself on the verge of bankruptcy. I split with a company I was doing business with and it created a huge financial hardship. 50% of myRead More
Last night I had the distinct pleasure of being in attendance at the stunning Beverly Wilshire for the 45th Anniversary celebration of the Sheba Medical Center! The medical center isRead More
Change for the sake of change, is never a good thing. ESPN, the industry leader in creating, covering and analyzing sports and sports programming is making some moves. I findRead More
What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that worksRead More
I have worked in and around health and fitness for over 20 years. I have been to a bag full of IRSHA and ACE shows. I have represented over 20Read More
Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! The exciting arrival of sunny, summerRead More
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiencesRead More
