This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's ownRead More
Booking celebrities has been part of my business for over 20 years. Big names and small. We have booked Hilary Swank, Pele, Martha Stewart, Mario Lopez, Bethenny Frankel, Jen Selter,Read More
I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on whoRead More
I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on whoRead More
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases willRead More
It is easy to focus on corporate entertainment events in the nation's largest cities such as New York, Chicago, Miami, Los Angeles, Boston, Dallas or Denver, but what if youRead More
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus onRead More
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your salesRead More
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your salesRead More
The fastest growing segment of celebrity marketing campaigns is celebrity shout outs on social media platforms for companies from micro online businesses to the largest companies in the world! TheRead More
