Here's our corporate consulting tips to properly assess a celebrity's social media usage before launching headlong into a celebrity social media campaign. I am in a very unique position based onRead More
Just in case you don't know, the picture above is of my hip replacement... that went horribly wrong. March 10, 2010, I went to Brigham and Women's Hospital for whatRead More
Most companies who are thinking about hiring World Series MVP Madison Bumgarner as their corporate spokesperson are out of their minds! In the world of supply and demand, here isRead More
In today's day and age, are good salespeople undervalued? We think so! My experience in 28 years of sales is that you can help someone be a serviceable earner, but onlyRead More
It seems like every category of company is utilizing a celebrity spokesperson these days: Time Warner has Bobby Flay and Bill Cowher AT&T has Grant Hill and Gordon Ramsay SmartWater has Jennifer Aniston Priceline has William Shatner GoDaddy has Danica Patrick Coca-Cola,Read More
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can't seem to pierce. 1. Stop being soRead More
Hard to admit. Harder to change. Is your competition cleaning your clock? The following 5 ideas might help you break the glass ceiling that you can't seem to pierce. 1. Stop being soRead More
Timing is everything, right? Well if you are considering hiring a celebrity to represent a product, service and/or company there is no better time to link up with a celebrityRead More
Yep, I said it. And in fact it is true! Without social media, how would we find out stranger's deepest, darkest secrets? Who they are dating? What they did orRead More
I am asked 20 times a day about whether or not a certain celebrity is a good fit? Or how much is such and such going to cost? Will thisRead More
