CelebExperts Shares The Hottest 2024 Celebrity Endorsements

CelebExperts customers are always asking for the most successful celebrity endorsement campaigns in 2024? As a consulting agency that provides expertise in both building celebrity campaigns, booking celebrity talent and activating these program, CelebExperts wants to highlight the best of the best campaigns voted by a group of independent judges. These campaigns can be replicated, utilizes as inspo and offered as a reminder that celebrities cut through the noise of a very loud market-place.

As of 2024, some of the most successful celebrity endorsement campaigns have continued to blend high-profile personalities with brands that resonate with both their audiences and broader cultural trends. Here are a few notable campaigns from 2024:

Rihanna x Fenty Beauty – Diversity and Innovation

Brand: Fenty Beauty

Celebrity Endorsement: Rihanna

Rihanna’s Fenty Beauty has been one of the most successful celebrity-backed brands in recent years, and her ongoing involvement continues to drive massive sales and buzz. In 2024, Fenty’s campaigns focus on inclusivity, and Rihanna’s personal brand is a huge driver of the brand’s success. The “Fenty Beauty for All” campaign is powered by Rihanna’s leadership in the beauty industry, promoting diversity and empowering people to embrace their unique beauty. Her authenticity and creative input are still central to Fenty’s ongoing success.

Taylor Swift x Diet Coke – “Swiftie Refresh” Campaign

Brand: Diet Coke

Celebrity Endorsement: Taylor Swift

After a brief hiatus, Taylor Swift returned to the Diet Coke campaign in 2024 with a fresh twist. Known for her huge fanbase (“Swifties”), Taylor’s influence continues to be a major asset to the brand. The “Swiftie Refresh” campaign includes exclusive limited-edition packaging, behind-the-scenes content from Taylor’s tours, and a focus on eco-friendly initiatives, aligning with the brand’s sustainability goals. The campaign effectively leverages Swift’s connection with her audience, making it feel authentic and fun.

LeBron James x Nike – “King’s Legacy”

Brand: Nike

Celebrity Endorsement: LeBron James

LeBron James’ partnership with Nike continues to dominate in 2024, thanks to his lasting influence in basketball and culture at large. The “King’s Legacy” campaign celebrates his 20th anniversary with Nike, highlighting his career achievements, social justice efforts, and philanthropy. The campaign is also promoting a new line of eco-friendly sneakers designed by LeBron in collaboration with Nike. The blend of LeBron’s personal brand with Nike’s focus on innovation and sustainability is a huge draw for consumers.

Selena Gomez x Rare Beauty – “Beauty Beyond the Surface”

Brand: Rare Beauty

Celebrity Endorsement: Selena Gomez

Rare Beauty, co-founded by Selena Gomez, has become a trailblazer in the beauty industry by promoting self-acceptance and mental health awareness. In 2024, the brand continues its successful path with campaigns focused on “Beauty Beyond the Surface,” where Selena speaks openly about body positivity, self-love, and mental well-being. The campaign features a range of diverse models and advocates for realistic beauty standards. Rare Beauty’s authenticity and alignment with mental health have made it a favorite among younger consumers.

Kylie Jenner x Kylie Cosmetics – “Power of Pink” Collection

Brand: Kylie Cosmetics

Celebrity Endorsement: Kylie Jenner

Kylie Jenner’s name is still synonymous with beauty and luxury, and her campaigns with Kylie Cosmetics are among the most successful in the beauty space. In 2024, the “Power of Pink” collection campaign emphasized empowerment, with a portion of sales being donated to women’s education initiatives. The viral nature of her campaigns, combined with her social media dominance, makes this one of the top celebrity-driven brand endorsements this year.

Tom Brady x Brady Brand – “Winning is a Lifestyle”

Brand: Brady Brand (Tom Brady’s own brand)

Celebrity Endorsement: Tom Brady

Retired NFL legend Tom Brady has continued to build his brand, Brady, in 2024. The “Winning is a Lifestyle” campaign aligns Brady’s sports career with the brand’s apparel and activewear, emphasizing performance, comfort, and mental toughness. Brady’s commitment to fitness, wellness, and discipline resonates with consumers interested in high-quality, performance-driven products. The campaign’s appeal is not only driven by Brady’s legacy but also by the growing movement of athletes launching their own brands.

Zendaya x Valentino – “Timeless Elegance”

Brand: Valentino

Celebrity Endorsement: Zendaya

Zendaya continues to be a high-fashion icon in 2024, with her collaboration with Valentino remaining one of the most successful in the luxury fashion space. The “Timeless Elegance” campaign highlights Zendaya’s elegance and versatility, showcasing her in a range of designs that play with both classic and modern styles. Zendaya’s fashion sense and strong social media presence have made her a perfect ambassador for high-end fashion brands, and Valentino’s association with her has further solidified the brand’s appeal to younger, fashion-conscious consumers.

The Weeknd x H&M – “Awaken Your Style”

Brand: H&M

Celebrity Endorsement: The Weeknd

Music superstar The Weeknd teamed up with global retailer H&M for the “Awaken Your Style” campaign. The Weeknd’s iconic and cutting-edge style resonates well with H&M’s fashion-forward customers. This campaign, which highlights The Weeknd’s collaboration on a limited-edition collection, is a hit for its affordability and the way it taps into streetwear culture, making luxury aesthetics more accessible to the masses. The campaign also promotes inclusivity, with The Weeknd advocating for a variety of body types and ethnicities in the ad visuals.

Millie Bobby Brown x Converse – “Step Into Your Power”

Brand: Converse

Celebrity Endorsement: Millie Bobby Brown

As the face of Converse, Millie Bobby Brown’s 2024 campaign, “Step Into Your Power,” emphasizes individuality and empowerment for Gen Z. It highlights the brand’s customization features, allowing customers to personalize their own Converse shoes. The campaign is designed to inspire young people to express themselves freely through fashion. Millie’s influence, coupled with Converse’s longstanding status as a staple in youth culture, makes this partnership one of the standout celebrity endorsements this year.

Chris Hemsworth x Centr – “Powering Your Best Self”

Brand: Centr (Chris Hemsworth’s wellness app)

Celebrity Endorsement: Chris Hemsworth

Chris Hemsworth’s Centr continues to thrive, especially with its focus on mental and physical well-being. The “Powering Your Best Self” campaign encourages a holistic approach to health, offering everything from workout routines to mindfulness practices. Hemsworth’s appeal as an approachable fitness expert and wellness advocate continues to attract consumers interested in healthier lifestyles.

These campaigns have been successful due to the authenticity of the celebrity endorsements, their alignment with the values of the brands, and the ways in which they tap into current social trends. Whether it’s sustainability, inclusivity, or empowerment, 2024’s top celebrity campaigns have a strong cultural relevance and an ability to spark both conversation and action.

Emma Watson x Prada – “Reimagine Elegance”

Brand: Prada

Celebrity Endorsement: Emma Watson

As an advocate for sustainability and women’s rights, Emma Watson’s collaboration with Prada in 2024 focuses on eco-conscious fashion. The “Reimagine Elegance” campaign is a blend of high-end luxury and environmental responsibility, showcasing Prada’s latest collection made from sustainable materials. Watson’s voice as a changemaker resonates with fashion-forward consumers who are increasingly looking for brands that align with their values. Her influence has helped Prada continue its shift toward more responsible luxury.

Chris Pratt x Amazon – “Amazon Prime Outdoors”

Brand: Amazon

Celebrity Endorsement: Chris Pratt

In 2024, Chris Pratt, known for his roles in action-packed movies and his outdoorsy persona, became the face of Amazon’s outdoor gear and adventure section, “Amazon Prime Outdoors.” The campaign promotes products for hiking, camping, and other outdoor activities, with Pratt showcasing various adventures. His involvement taps into the rising popularity of outdoor experiences, and the campaign combines fun, adventure, and practicality, leveraging his persona to reach Amazon’s active, adventure-loving customers.

Kendall Jenner x Adidas – “Fearless Performance”

Brand: Adidas

Celebrity Endorsement: Kendall Jenner

Kendall Jenner’s campaign with Adidas in 2024 focuses on empowering women in sports with the tagline “Fearless Performance.” As both a supermodel and an athlete in her own right, Jenner promotes Adidas’ women’s sportswear line, highlighting innovation, style, and performance. The campaign underscores athleticism without sacrificing fashion, positioning Adidas as the brand that supports women both on and off the field.

Keanu Reeves x John Wick x Ford – “Drive with Purpose”

Brand: Ford

Celebrity Endorsement: Keanu Reeves

Ford’s “Drive with Purpose” campaign in 2024 is a cross-promotion with Keanu Reeves’ John Wick franchise. With Keanu famously known for his role as the legendary assassin, Ford has used the John Wick tie-in to market their new Ford Bronco model, aligning with the action-packed, adventure-ready persona of the vehicle. Reeves’ involvement creates a unique blend of the action film world with real-world product placement, driving both Ford’s rugged image and its appeal to thrill-seekers.

Gigi Hadid x Maybelline – “Beauty in Motion”

Brand: Maybelline

Celebrity Endorsement: Gigi Hadid

Gigi Hadid’s Maybelline campaign in 2024 emphasizes motion and transformation, promoting the idea that beauty is fluid and always evolving. The “Beauty in Motion” campaign focuses on Maybelline’s high-performance products that stay in place throughout the day. As a model with an extensive global following, Hadid’s endorsement brings an aspirational and inclusive appeal to the beauty brand, ensuring it continues to be a go-to choice for consumers.

Dwayne “The Rock” Johnson x Under Armour – “The Legacy Collection”

Brand: Under Armour

Celebrity Endorsement: Dwayne “The Rock” Johnson

Dwayne Johnson continues his successful partnership with Under Armour in 2024 with the release of “The Legacy Collection,” a line of performance and lifestyle wear. The campaign highlights Johnson’s journey, from his time as a professional wrestler to his role as a businessman and philanthropist. Known for his drive and work ethic, The Rock’s campaign inspires his global fanbase to push harder in their fitness goals while promoting Under Armour’s athletic apparel.

Beyoncé x Tiffany & Co. – “Crown Your Legacy”

Brand: Tiffany & Co.

Celebrity Endorsement: Beyoncé

Beyoncé’s longstanding partnership with Tiffany & Co. continues to shine in 2024. The “Crown Your Legacy” campaign celebrates empowerment, luxury, and personal legacy, with Beyoncé showcasing Tiffany’s high-end jewelry collections. As a global icon who embodies strength, creativity, and success, her endorsement further reinforces Tiffany’s position as a brand that transcends traditional luxury and taps into modern notions of power and prestige.

Ryan Reynolds x Aviation Gin – “Distilled with Laughter”

Brand: Aviation Gin

Celebrity Endorsement: Ryan Reynolds

Ryan Reynolds’ campaign for Aviation Gin in 2024 continues to be one of the most successful celebrity-driven beverage endorsements. Known for his witty and irreverent sense of humor, Reynolds uses humor and light-heartedness to promote the premium gin. The campaign “Distilled with Laughter” includes funny, offbeat ads and exclusive content, emphasizing that Aviation Gin is more than just a drink—it’s an experience. Reynolds’ connection with his audience makes the brand feel personal and approachable.

Harrison Ford x BMW – “Legacy of Innovation”

Brand: BMW

Celebrity Endorsement: Harrison Ford

Harrison Ford, known for his iconic roles in Indiana Jones and Star Wars, is the face of BMW’s 2024 campaign, “Legacy of Innovation.” The campaign highlights BMW’s cutting-edge electric vehicles and sustainability efforts, drawing on Ford’s own legacy as a symbol of adventure and progress. With Ford’s enduring appeal, the campaign appeals to both older generations and younger, eco-conscious consumers, positioning BMW as both a traditional and forward-thinking brand.

Scarlett Johansson x Louis Vuitton – “Timeless Elegance”

Brand: Louis Vuitton

Celebrity Endorsement: Scarlett Johansson

Scarlett Johansson’s partnership with Louis Vuitton in 2024 centers around the theme of “Timeless Elegance.” The campaign focuses on luxury fashion pieces designed to withstand fleeting trends and represent enduring style. Johansson’s chic yet relatable persona makes her the perfect spokesperson for the brand’s sophisticated yet wearable pieces. Her endorsement continues to help Louis Vuitton attract a diverse, global audience that aspires to timeless fashion with a modern twist.

Bad Bunny x Crocs – “Bunny’s Playground”

Brand: Crocs

Celebrity Endorsement: Bad Bunny

Latin superstar Bad Bunny continues to break new ground in 2024 with his Crocs collaboration, “Bunny’s Playground.” This partnership has garnered immense popularity, especially among Gen Z, due to Bad Bunny’s cultural influence and unique style. The campaign highlights exclusive, limited-edition Crocs shoes designed by the artist himself, with bold colors and futuristic designs. The campaign’s success is driven by Bad Bunny’s massive fanbase and his ability to blend fashion with comfort and individuality.

Zendaya x Lancôme – “Glow Beyond”

Brand: Lancôme

Celebrity Endorsement: Zendaya

Zendaya, already a beauty icon, became the face of Lancôme’s “Glow Beyond” campaign in 2024, promoting its latest skincare and makeup lines. The campaign’s focus on inner radiance, self-care, and diversity resonates with Zendaya’s image as someone who embraces her natural beauty and promotes positive self-esteem. With her global influence and connection to younger audiences, Zendaya continues to be a top ambassador for the luxury brand.

Margot Robbie x Chanel – “Effortless Chic”

Brand: Chanel

Celebrity Endorsement: Margot Robbie

In 2024, Margot Robbie continues her high-profile role as the face of Chanel, further cementing her status as a modern icon of elegance. The “Effortless Chic” campaign promotes Chanel’s timeless, sophisticated style and classic pieces, from couture clothing to luxury handbags. Robbie’s classic yet modern look aligns perfectly with Chanel’s legacy of elegance, and her endorsement continues to attract both longtime fans of the brand and newer, younger consumers.

Tom Hiddleston x Omega – “Precision in Motion”

Brand: Omega

Celebrity Endorsement: Tom Hiddleston

Omega’s “Precision in Motion” campaign starring Tom Hiddleston continues to be a success in 2024, with the actor showcasing Omega’s latest high-performance timepieces. Known for his poised, refined image and attention to detail, Hiddleston is the perfect spokesperson for Omega’s focus on precision and craftsmanship. The campaign not only appeals to watch enthusiasts but also to those who admire Hiddleston’s suave, sophisticated public persona.

These 10 additional celebrity endorsements further showcase how 2024 continues to be a year where both established and rising stars align with brands to create campaigns that drive engagement, authenticity, and connection with diverse audiences. Whether through humor, sustainability, or timeless elegance, these collaborations have proven to be highly successful in their respective industries.

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