Yes a celebrity can help a company grow in multiple ways by leveraging their popularity, influence, and reach. Here are some ways that celebrities can contribute to a company's growth. CelebExperts, LLC who are experts in pairing brands big and small with celebrities across any category from athletes, to celebrity chefs to reality TV stars to DIY experts to trust authorities in a slew of categories from finance, hospitality, apparel, healthy foods, supplements, Apps and so much more. 1. Brand Awareness Increased Visibility: Celebrities have large fanbases, and partnering with them can instantly expose your brand to a wider audience.READ MORE
Danielle Brown, known as founder and face of HealthyGirl Kitchen with a social network of over 10 million followers, is officially named as the Chief Culinary Officer of Oshi, the world's tastiest premium whole-cut seafood filets made exclusively from plants. Brown has partnered with Oshi to help the brand launch in the United States and accelerate growth, expand their social media presence, and secure retailer partnerships. Brown is the perfect fit for the revolutionary brand. As a New York Times Best Selling Author and a popular plant-based influencer, Brown is well-respected in the plant-based community. After searching for many years,READ MORE
Top Plant Based Brand HealthyGirl Kitchen Launches Limited Edition Flavor With Wellious Danielle Brown (10 million total followers), the face behind HealthyGirl Kitchen has just launched a limited time peanut butter chocolate dream flavor with Wellious protein powder available for sale on Wellious' website. As an organic user and lover of Wellious, Danielle knew that she wanted to collaborate with them on a larger scale. Wellious protein powder eliminates harmful ingredients and is made simply and naturally, all things that resonate with Danielle’s brand. “When I first tried Wellious I was blown away. Finally a protein powder without artificial additives,READ MORE
CE developed a robust campaign to make the most out of bringing on one of the top influencers in the world at that time BlendJet acquired Jen Selter with a following of 40 million+ to raise brand awareness and revenue From developing creative, securing media and handling in-person activations at events like FitExpo and beyond, Jen became the face of BlendJet Jen became a conduit to building a micro influencer campaign and social selling beyond any affiliate program
Azuna is an all natural plant based odor eliminator hired by CelebExperts to handle not only their influencer network but also their celebrity and athlete endorsements. With the goal of reaching real estate agents to encourage realtors to give Azuna as a closing gift and stress the necessity of it for new homers, CE sourced, vetted and negotiated with one of the most influential realtors in the US. With a social following of over 4.2 million and a fan favorite from the hit Netflix TV show Selling Sunset, CelebExperts targeted Heather Rae El Moussa as the celebrity to lead theseREAD MORE
Article by The Sunday Times and Written by Alistair Dawber Saturday February 12 2022, 6.00pm GMT, The Sunday Times Pete Davidson with Ariana Grande in 2018 and with Kim Kardashian in Beverly Hills last monthKEVIN MAZUR/GETTY IMAGES; HAKOP ARSHAKYAN/BACKGRID Pete Davidson had mayonnaise to sell and news to spread that could help him do it. Sandwiched between pressing questions about his role in an advert for today’s Super Bowl and his thoughts on a particular brand of doughnuts came a moment when the comedian and actor deftly combined several viral ingredients to whip up a social media storm (and boost mayonnaiseREAD MORE
With Being more Healthy being a dominant New Years’ resolution, influencers have the unique opportunity to expand their campaigns throughout the year. With 2021 coming to a close, people have created various New Years’ resolutions pertaining to being healthy. Whether that means eating healthier, participating in intermittent fasting, or working out more, brands are looking for a way to distinguish themselves from their competitors in getting consumers to choose their products. As occurred in 2021, brands will continue to recognize the high engagement as well as brand awareness that can be raised when promoting their products through social mediaREAD MORE
CEO Evan Morgenstein featured in NBC News article by Morgan Sung. The tide is turning in favor of creator pay, but is calling out brands for using allegedly plagiarized work actually helpful? Designer Cecelia Monge found herself in a spat with Converse after she accused the shoe brand of using her designs, which she submitted in 2019, in its national park collection. “I don’t think it’s a coincidence, and it’s kind of just unfortunate when larger companies ‘borrow’ from smaller designers,” Monge said in May in a TikTok video, which amassed 22.8 million views. Converse denied the accusations in a comment on aREAD MORE
The one-time former inside salesperson for the NY Yankees has become one of the youngest Presidents in influencer marketing at only 26 years old. The Syracuse University graduate previously interned for CelebExperts and Founder and CEO Evan Morgenstein's sports marketing agency PMG Sports. Morgenstein always saw something special in Brennan, tapping her to be VP of Business Development in 2018 at only 22 years old. Six weeks in, Brennan closed her first of many industry altering deals. She created both an endorsement and partnership with equity for the company's longtime client social media star, Jen Selter, 40 million followers, and BlendJet, the #1 brand forREAD MORE
When it first was created, MTV was immediately one of the most dominant television channels for music enthusiasts and for those looking to keep up with the cultural movements within the music industry. After just 3 years, MTV started the VMA’s (Video Music Awards), which has since exploded in popularity attracting viewers all around the globe hoping their favorite artists' music video might win an award. What once was purely an award show for popular music videos has since evolved into much more, being a spot artists flock toward to promote their new music, perform in front of millionsREAD MORE
Fitness influencer and social media trailblazer Jen Selter put host Ryan Seacrest and guest host Maria Menounos through the ringer with her Booty Burn Workout when she appeared on the daytime talk-show Kelly & Ryan’s Fit-Fluencer segment. An OG in the realm of social media influencing with a staggering 12.3 million followers, Jen is best known for uplifting and empowering her followers by documenting her own health and wellness journey on the social media platform. She also provides workout tips, healthy recipes, product reviews, and maybe a little fit inspo sprinkled in here or there. Building her following beforeREAD MORE
Fortune 500 mega-company Pepsi tapped Digital Renegade star, Chef Jack Mancuso, to create a specialty dish for National Chicken Wing Day. Chef Cuso, originally from Buffalo, New York, was a natural fit for this partnership, crafting a unique and unlikely flavor combination using a bottle of Cherry Pepsi to compliment his home town's claim to fame, buffalo sauce. Growing up living in New York, Jack Mancuso loved buffalo chicken wings, as most Americans do. Wings have always been known as the perfect food for hanging out with your friends and watching sports, which is timely as football season is rightREAD MORE
#FitTok is looking to you to be the next healthy summer sip. While the rest of TikTok experiments with mustard on watermelon and get their fill of pasta chips for the summer, there's an entire side of TikTok that is constantly creating wonderful healthy food and beverages. FitTok is taking the world of summer drinks by storm. For drink brands across the world, this is a crossroads: hop on board, or be left behind. Brands from coconut milk to club soda can find their rightful place in a refreshing summer drink with our personable and creative health & fitness influencers.READ MORE
Wow, what an insane and completely unexpected implosion the pandemic has been in the world of social media influence. Prior to the pandemic, social media was part of the marketing mix for most brands, from start-ups to the top 5 brands in each industry. With the total collapse of the retail infrastructure as we knew it, and the majority of the population being quarantined in one way or another, direct to consumer (D2C) became everyone’s go to. And with this paradigm shift, so did the valuation of content creators and how they had massive influence over their followers. This influenceREAD MORE
TEXT: VALERIE STEPANOVA Kicking off the Spring 2021 season in proper style and form, GUESS launches their brand new Activewear range — and this time, the iconic denim and lifestyle retailer enlisted no other than Jen Selter to represent their newest collection. The OG in social media fitness, she began her career as a teenager posting pictures on several social media platforms including Instagram, which at the time was new and virtually unknown. Eventually, she managed to bring together the next generation of mighty young women through her diligence and commitment to uplifting her social media followers. Looking back atREAD MORE