The influencer marketing landscape is shifting once again. While micro-influencers have dominated brand strategies in recent years, a noticeable move toward larger creators and paid amplification strategies is reshaping the industry. As we head into 2025, whitelisting is more critical than ever, and Instagram is reclaiming its spot as the hottest platform for brands and creators. The Decline of Micro-Influencer Dominance For years, brands have leaned into micro-influencers (those with 10K–100K followers) for their high engagement rates, perceived authenticity, and budget-friendly collaboration costs. However, the industry is now seeing a pivot toward larger influencers and macro-creators (100K+ followers) for aREAD MORE
If you're considering engaging a former NFL Hall of Famer for a speaking event, several legendary players are renowned for their compelling presentations and motivational insights. Here are some of the most sought-after NFL Hall of Fame speakers: Joe Montana Four-time Super Bowl champion and Hall of Fame quarterback, Montana is celebrated for his leadership and poise under pressure. His speaking engagements often focus on teamwork, resilience, and achieving excellence. Jerry Rice As a Hall of Fame wide receiver and three-time Super Bowl winner, Rice shares insights on dedication, work ethic, and maintaining peak performance. Emmitt Smith The NFL's all-timeREAD MORE
Azuna is an all natural plant based odor eliminator hired by CelebExperts to handle not only their influencer network but also their celebrity and athlete endorsements. With the goal of reaching real estate agents to encourage realtors to give Azuna as a closing gift and stress the necessity of it for new homers, CE sourced, vetted and negotiated with one of the most influential realtors in the US. With a social following of over 4.2 million and a fan favorite from the hit Netflix TV show Selling Sunset, CelebExperts targeted Heather Rae El Moussa as the celebrity to lead theseREAD MORE
When it first was created, MTV was immediately one of the most dominant television channels for music enthusiasts and for those looking to keep up with the cultural movements within the music industry. After just 3 years, MTV started the VMA’s (Video Music Awards), which has since exploded in popularity attracting viewers all around the globe hoping their favorite artists' music video might win an award. What once was purely an award show for popular music videos has since evolved into much more, being a spot artists flock toward to promote their new music, perform in front of millionsREAD MORE
Fitness influencer and social media trailblazer Jen Selter put host Ryan Seacrest and guest host Maria Menounos through the ringer with her Booty Burn Workout when she appeared on the daytime talk-show Kelly & Ryan’s Fit-Fluencer segment. An OG in the realm of social media influencing with a staggering 12.3 million followers, Jen is best known for uplifting and empowering her followers by documenting her own health and wellness journey on the social media platform. She also provides workout tips, healthy recipes, product reviews, and maybe a little fit inspo sprinkled in here or there. Building her following beforeREAD MORE
TEXT: VALERIE STEPANOVA Kicking off the Spring 2021 season in proper style and form, GUESS launches their brand new Activewear range — and this time, the iconic denim and lifestyle retailer enlisted no other than Jen Selter to represent their newest collection. The OG in social media fitness, she began her career as a teenager posting pictures on several social media platforms including Instagram, which at the time was new and virtually unknown. Eventually, she managed to bring together the next generation of mighty young women through her diligence and commitment to uplifting her social media followers. Looking back atREAD MORE
My agency, The Digital Renegades, a division of CelebExperts, LLC., has worked with influencers and "micro-influencers" for over seven years. The evolution of various platforms such as Facebook, Instagram, Snapchat, Periscope, Vine, and TikTok has been incredible during this period. However, the branding of influencers large and small isn't new, nor is it unique. It has been this way in sports for centuries, think Superstars vs. Journeymen. Yet, the difference between micro and macro-influencers past and present is that new influencers all possess an entrepreneurial mindset. What's even more impressive is their specific interest in working with brands and companiesREAD MORE
Game day can be daunting when you have invited guests over, but have no idea what to make. Anne Burrell has shared her top game day tips and tricks to make this game day the best one yet! As a top chef on the market, Anne Burrell is the perfect celebrity to share her insight. 1. Plan Ahead Planning ahead is the first step in a successful game day celebration. Burrell says, "Think, 'What can I do the day ahead? The day of?' Once you have that, you won't have to stress and everything will come out great and willREAD MORE
Are you dug in on influencer marketing campaigns? CelebExperts has FIVE surefire tips to ensure your campaign is a success.
Challenge: Microsoft recently launched its new Windows 8.1 platform with the preloaded “Food & Drink” app, which would be installed on new Windows products. Microsoft determined that its Windows demographic matched perfectly with that of the food and drink space. Microsoft curated a culinary experience with world-renowned chefs alongside the launch of the new app. CelebExperts was hired to secure world class celebrity chefs, publishing rights, and bloggers to help create the largest online food, drink and recipe app in the world. CelebExperts secured 18 of the most famous chefs in the world, including Wolfgang Puck, Marcus Samuelsson, and Tom Colicchio. OnceREAD MORE
If you had to pick one company that was resurrecting their brand from the sea of mediocrity to being a player in the game, who would that be? The footwear and active apparel industry is as hotly contested as the beverage or auto industry. You have mega iconic brands such as Nike, Under Armour, Ford and Chevy. You have the goliaths of the world as well. The Tesla’s and Puma. That’s right Puma! The German footwear and apparel company has long rode the coat tails of Olympic icon Usain Bolt to deliver its global message. Bolt has clearly been magicalREAD MORE
CEO Powercast features an in-depth interview with Daniel Mumby, a rock star LinkedIn mega-contributor with more than 37K followers and international expert in helping companies raise expansion money. His success secrets round out a jammed packed episode dedicated to helping businesses get to the next level using out of the box strategies that won’t break the bank. The second episode (download here) of CEO Powercast hosted by CelebExperts CEO Evan Morgenstein and Synergixx CEO Charlie Fusco covers a variety of topics this week including Evan and Charlie’s recap of Expo West, secrets to tripling your LinkedIn results, new ways toREAD MORE
Amongst one of the most influential and powerful celebrities worldwide, Oprah Winfrey just stepped up and changed celebrity endorsement deals in a way very few have times 70,000,000! Most brands and their agencies when vetting a potential alignment with a celebrity, go about many traditional means including polling, analytics, social media evaluation and many other key contributing factors. Once the noodle is run through the soup, what comes out is confirmation or rejection. You only have two choices when it comes to a celebrity. Even with a 97% recognition by consumers according to TMA and #18 ranking on a measurementREAD MORE
Tag Heuer, one of the world’s premiere time piece and watch manufacturers has added a pretty special piece to their brand ambassador program by signing the all-time great NFL quarterback, Tom Brady. Brady embodies a cool swagger of excellence and success. There is no question that Brady resembles the core consumer of Tag Heuer. More importantly, he expands their marketing presence in the U.S. where competitors such as Citizen are signing up athlete spokespeople to represent their brand including Nascar’s Matt Kenseth, NFL’s Eli Manning, Country music star Kelly Clarkson and global tennis star Victoria Azarenka. Brady joins Tag Heuer’sREAD MORE
This isn't a scientific analysis, just what is on my office white board. The type of celebrities being requested continues to be all over the place because each company has it's own corporate culture and brand identification. Although the world of hiring celebrity spokespeople tends over time to be one of copy-catting, there are still unique factors that each company and their agency weighs when deciding who can best represent the brand to a core of consumers with a predisposition to buy their products. The following are the top 5 industry categories in ascending order who are in search for a celebrityREAD MORE