In the world of 24/7 PC media, Celebrity Chef Paula Deen stepped herself into a cave that most felt she would never get out of. Well, that is excluding the private equity firm Najafi Cos. headed by billionaire Jahm Najafi of BMG Music Service and the Book-of-the-Month Club fame. With the rise of subscribers to Paula Deen’s Magazine by 40% and an increase in sales of her Springer Mountain Chicken by 35% there is definitely a feeling that Ms. Deen is having something of a comeback. It’s been widely reported that Paula Deen is negotiating a TV show. Scripps’ FoodREAD MORE
Day in and day out, your local Firefighters work hard to keep your community safe and in doing so they work up quite an appetite! Steak-umm knew that firefighters would be the perfect test group to try its new and improved meat products after recent rebranding efforts. Steak-umm challenged firefighters to use Steak-umm products to create original recipes and submit them to the “Steak-umm Firehouse Challenge.” What better way to share the 100% meat of Steak-umm products than with firefighters who give 100% every single day? Fans voted on their favorite recipes and for each vote, Steak-umm donated ten centsREAD MORE
It’s the turn of a new year and with it brings lots of resolutions including maybe one of the most common, to lose weight. The gym can bring about all sorts of problems and issues for some however, so weight loss programs are becoming more and more prevalent in dealing with the high obesity rates in the United States in recent years. The industry giants in weight-loss programs, companies like Nutrisystem, Jenny Craig, and Weight Watchers all have utilized the endorsement of a celebrity spokesperson to deliver their message of attainable weight loss, and there are a multitude of reasonsREAD MORE
Actress, Chef and Author Ali Larter teams up with Microsoft 365! “Heroes” actress shares with other busy moms how Microsoft’s product help organize her life! Ali Larter, a mom found keeping her day to day life organized very difficult. Being so busy, adding the role of mom of an active 2 year old and her own career responsibilities became overwhelming. Additionally, Larter found that when she shared her feelings of being overwhelmed her friends and family members not only understood but shared their own anxieties about their difficulty in staying organized. So, Larter was hired by Microsoft as their celebrity spokespersonREAD MORE
Top Chef TV star, Tom Colicchio and Bing Host Lunch at Craft NYC, Explore Food + Drink app
Comedic actor Will Ferrell plays the legendary 1970s anchorman character Ron Burgundy in the upcoming sequel Anchorman 2.
Celebrity Chef and restaurateur Guy Fieri who hosts such Food Network classics as Diners, Drive-ins and Dives
Mary Murphy is a trained choreographer and celebrity judge on the hit show, So You Think You Can Dance.
Award winning actor Josh Duhamel partners with Diet Pepsi in new endorsement campaign
Katy Perry teams up with PopChips to promote healthy snacking and help fight animal cruelty
A-List celebrities Mark Wahlberg and P Diddy team up for new product endorsement
Prestige Brands, Inc. can see clearly now the rain has gone… or that Vanessa Williams, superstar
Jennifer Aniston signs on as Aveeno's spokesperson in a deal rumored to be eight figures
Iron Chef Mario Batali expands his brand in new endorsement deal with Hellman’s Mayonnaise
In the National Milk Council's latest celebrity spokesperson campaign, talk show host extraordinary, Katie