Are you dug in on influencer marketing campaigns? CelebExperts has FIVE surefire tips to ensure your campaign is a success.
The alphabet soup of influencer marketing has reached fever pitch with the newest classification of “nano-influencers”. Added to the lexicon of micro and macro influencers. This ever evolving re-categorization of groups of social media celebrities utilizing their influence over followers from thousands to millions has erupted into a full on “Hatfield vs. McCoy” debate amongst marketers regarding the efficacy and effectiveness of using influencers at all. There are several camps that have different entrenched beliefs about the success and ROI when utilizing untrained social media celebrities to force a result usually tied to metrix such as sales, engagement, click thruREAD MORE
CelebExperts explains why this Fall’s top ad campaigns using sports stars will change the future of sports endorsements forever. With the NBA, NFL, and college football in full swing, the Fall is the perfect time for industry-leading brands and up-and-coming companies to utilize today’s top athletes to grab the attention of their target consumers. This month, CelebExperts has evaluated the fall advertising landscape to uncover the top ad campaigns featuring celebrity spokespeople. Hiring sports stars as celebrity spokespeople is nothing new, but Fall 2018’s latest top ad campaigns will change the game forever! There was an overwhelming amount of sports stars beingREAD MORE
Peak Hydrate is a healthy performance drink with fast-absorbing, body-friendly ionic minerals. Ionic minerals are highly efficient nutrients designed to easily deliver healthy goodness to your cells. These ionic minerals are almost impossible to get from a basic diet. Peak Hydrate has formulated a win-win for your body. The product has nothing fake in it, like so many other products in the market currently. There are no fake sweeteners or unnatural ingredients. Peak Hydrate is sugar free, carb free as well as gluten free. Each bottle of Peak Hydrate helps the body maximize performance, naturally increase the consumer’s energy without caffeine,READ MORE
CelebExperts' new 90-day CMO Program provides the knowledge gained from 20+ years working with Fortune 500 companies, emerging brands and startups in a new and innovative way which they can both afford and achieve exponential growth for their company. CEO Evan Morgenstein comments, “I have spent almost five years trying to perfect a model that works for me and works for most of the startups and emerging companies we service. Originally, companies hired us to help sell through product. While that is an aspect of what we do, we do it very organically vs. a distributor or broker whose jobREAD MORE
Not only are the leaves changing colors slowly, but sports are at a pinnacle. NBA and NHL are starting their long journey for a new season. College football is starting to shape up. Women and men’s college basketball is in the air. In addition, the MLB is hurtling to the finish line, NASCAR is in playoff mode, golf season is done, tennis is essentially over and the MLS well, I am not sure but I assume they are getting to where ever they are going. What does this all mean? It means Rob Gronkowski is selling Tide, Steph Curry isREAD MORE
One of the 1st truly integrated celebrity marketing, speakers bureau and consulting agencies in the U.S., CelebExperts, has far exceeded my wildest dreams when I envisioned it in 2008 at the Beijing Olympic in China. Here is the little known story about the creation of this incredible brand and celebrity booking agency. In 2008, I had 7 athletes competing in Beijing for U.S. in swimming and gymnastics. All would win medals, with most of them gold. Names like Dara Torres, Nastia Liukin, Cullen Jones and others. After one of the events during an evening session, I walked out to whereREAD MORE
What’s in a name? When it comes to booking the best keynote speakers for events, name-recognition is almost always one of the first things our clients mention. They want someone with cache who will generate a buzz around their event. But when it comes to leaving a lasting impact on your audience on site, you need a speaker with more than just name recognition. You need someone who will resonate with your audience, align their messaging with your overarching event theme, and give the audience tangible takeaways they can employ in their work and life immediately. Unfortunately, this is notREAD MORE
Before you scream at me and say I am crazy, think about it… big men, boyish charm, moms and women love them, not sex symbols, dudes want to hang with them, the face of their sport in one way or another, geographically desirable, great family back stories (Shaq and his parents/dad who was ex-military and Gronk who does everything with his brothers who are his crew) and last but not least they are actually identified by one word: Gronk and Shaq. I call this the Cher effect! Basically if you can get away with being famous using some derivative ofREAD MORE
I must be candid with you. I do 5-10 calls a day with big and small brands. They are all asking the same question, "can I get a ROI by utilizing social media influencers or macro influencers?" The easy answer is, MAYBE! You must be saying to yourself why can’t I give you a definitive answer? And the reason is, that it's not so clear on what your vision is on ROI, what you are willing to spend around an influencer/micro influencer buy, and what your team of “experts” actually knows about customer acquisition. So the long answer is, I'mREAD MORE
Are you looking to book top keynote speakers for upcoming events? You've come to the right place! Over the last year, CelebExperts has had the privilege of working with some absolutely phenomenal clients to book top keynote speakers for their events. We are a multi-faceted agency that focuses on several different areas of expertise: Booking Celebrity Speakers for Events Consulting Companies Big and Small on How to Use The Power of Celebrity to Market Brands & Products Securing Celebrity Spokespeople for Traditional & Digital Marketing Campaigns Building Social Media Influencer Marketing Initiatives with Big ROI The trick to all ofREAD MORE
If you regularly book speakers for events, you are familiar with the speaker search process of submitting a firm and legally binding offer to your desired speaker(s) to secure them for the event. What do you do if you submit a firm offer to your #1 choice and they decline? Then another firm offer falls through for your second choice… the immediate reaction is PANIC! Your event is quickly approaching. You feel like the window of opportunity is closing fast to secure a speaker that will resonate with your audience and build a buzz around your event. CelebExperts recently teamedREAD MORE
Challenge: Microsoft recently launched its new Windows 8.1 platform with the preloaded “Food & Drink” app, which would be installed on new Windows products. Microsoft determined that its Windows demographic matched perfectly with that of the food and drink space. Microsoft curated a culinary experience with world-renowned chefs alongside the launch of the new app. CelebExperts was hired to secure world class celebrity chefs, publishing rights, and bloggers to help create the largest online food, drink and recipe app in the world. CelebExperts secured 18 of the most famous chefs in the world, including Wolfgang Puck, Marcus Samuelsson, and Tom Colicchio. OnceREAD MORE
Social Media Influencer Posts Should Automatically Drive Sales, Right? That's if influencer posts ever really drove sales in the first place. And isn’t that the issue? Companies, huge multinational corporations have lost their shit and turned over massive amounts of their sales and marketing efforts to 20 something women who have ZERO background in selling and mostly a master’s degree in gaining attention to themselves. I get it. I'm a dinosaur, or so you would think. I run one of the most sophisticated influencer brand management and marketing programs in the world. Ladies and gentlemen, welcome to Jen Selter's world!READ MORE
Evan Morgenstein will participate in an entertainment marketing panel to discuss key insights into creating and leveraging unique avenues to monetize social media influencers and generating an ROI for brands. CelebExperts President & CEO Evan Morgenstein will be in Charleston, South Carolina on Thursday, July 19th, to speak at the 2018 Social Media All Day Conference. He will share his thoughts on how influencers and brands collaborate to develop and leverage content for a successful social media strategy. Morgenstein has a diverse background in talent representation, brand activation, sponsorship procurement, celebrity acquisition, licensing, and other areas revolving around the utilization ofREAD MORE