CelebExperts' new 90-day CMO Program provides the knowledge gained from 20+ years working with Fortune 500 companies, emerging brands and startups in a new and innovative way which they can both afford and achieve exponential growth for their company. CEO Evan Morgenstein comments, “I have spent almost five years trying to perfect a model that works for me and works for most of the startups and emerging companies we service. Originally, companies hired us to help sell through product. While that is an aspect of what we do, we do it very organically vs. a distributor or broker whose jobREAD MORE
Not only are the leaves changing colors slowly, but sports are at a pinnacle. NBA and NHL are starting their long journey for a new season. College football is starting to shape up. Women and men’s college basketball is in the air. In addition, the MLB is hurtling to the finish line, NASCAR is in playoff mode, golf season is done, tennis is essentially over and the MLS well, I am not sure but I assume they are getting to where ever they are going. What does this all mean? It means Rob Gronkowski is selling Tide, Steph Curry isREAD MORE
One of the 1st truly integrated celebrity marketing, speakers bureau and consulting agencies in the U.S., CelebExperts, has far exceeded my wildest dreams when I envisioned it in 2008 at the Beijing Olympic in China. Here is the little known story about the creation of this incredible brand and celebrity booking agency. In 2008, I had 7 athletes competing in Beijing for U.S. in swimming and gymnastics. All would win medals, with most of them gold. Names like Dara Torres, Nastia Liukin, Cullen Jones and others. After one of the events during an evening session, I walked out to whereREAD MORE
What’s in a name? When it comes to booking the best keynote speakers for events, name-recognition is almost always one of the first things our clients mention. They want someone with cache who will generate a buzz around their event. But when it comes to leaving a lasting impact on your audience on site, you need a speaker with more than just name recognition. You need someone who will resonate with your audience, align their messaging with your overarching event theme, and give the audience tangible takeaways they can employ in their work and life immediately. Unfortunately, this is notREAD MORE
Before you scream at me and say I am crazy, think about it… big men, boyish charm, moms and women love them, not sex symbols, dudes want to hang with them, the face of their sport in one way or another, geographically desirable, great family back stories (Shaq and his parents/dad who was ex-military and Gronk who does everything with his brothers who are his crew) and last but not least they are actually identified by one word: Gronk and Shaq. I call this the Cher effect! Basically if you can get away with being famous using some derivative ofREAD MORE
I must be candid with you. I do 5-10 calls a day with big and small brands. They are all asking the same question, "can I get a ROI by utilizing social media influencers or macro influencers?" The easy answer is, MAYBE! You must be saying to yourself why can’t I give you a definitive answer? And the reason is, that it's not so clear on what your vision is on ROI, what you are willing to spend around an influencer/micro influencer buy, and what your team of “experts” actually knows about customer acquisition. So the long answer is, I'mREAD MORE
Are you looking to book top keynote speakers for upcoming events? You've come to the right place! Over the last year, CelebExperts has had the privilege of working with some absolutely phenomenal clients to book top keynote speakers for their events. We are a multi-faceted agency that focuses on several different areas of expertise: Booking Celebrity Speakers for Events Consulting Companies Big and Small on How to Use The Power of Celebrity to Market Brands & Products Securing Celebrity Spokespeople for Traditional & Digital Marketing Campaigns Building Social Media Influencer Marketing Initiatives with Big ROI The trick to all ofREAD MORE
If you regularly book speakers for events, you are familiar with the speaker search process of submitting a firm and legally binding offer to your desired speaker(s) to secure them for the event. What do you do if you submit a firm offer to your #1 choice and they decline? Then another firm offer falls through for your second choice… the immediate reaction is PANIC! Your event is quickly approaching. You feel like the window of opportunity is closing fast to secure a speaker that will resonate with your audience and build a buzz around your event. CelebExperts recently teamedREAD MORE
Social Media Influencer Posts Should Automatically Drive Sales, Right? That's if influencer posts ever really drove sales in the first place. And isn’t that the issue? Companies, huge multinational corporations have lost their shit and turned over massive amounts of their sales and marketing efforts to 20 something women who have ZERO background in selling and mostly a master’s degree in gaining attention to themselves. I get it. I'm a dinosaur, or so you would think. I run one of the most sophisticated influencer brand management and marketing programs in the world. Ladies and gentlemen, welcome to Jen Selter's world!READ MORE
Evan Morgenstein will participate in an entertainment marketing panel to discuss key insights into creating and leveraging unique avenues to monetize social media influencers and generating an ROI for brands. CelebExperts President & CEO Evan Morgenstein will be in Charleston, South Carolina on Thursday, July 19th, to speak at the 2018 Social Media All Day Conference. He will share his thoughts on how influencers and brands collaborate to develop and leverage content for a successful social media strategy. Morgenstein has a diverse background in talent representation, brand activation, sponsorship procurement, celebrity acquisition, licensing, and other areas revolving around the utilization ofREAD MORE
Celebrity endorsed activewear is dominating the marketplace! Where is the apparel industry and who is selling? Every day I hear tragic tales of companies being crushed by a retailer declaring bankruptcy and the manufacturer losing millions because they didn’t invest in inventory insurance. Brick and mortar is not dead, but it’s on life support. Malls were all the rage in the 80's and 90's. Now consumers don’t need to brave traffic jams, angry customers or sadly in some cases, mass shootings. The consumer is put off by the retail environment and prefers to purchase direct to consumer. So the largeREAD MORE
Hire the Top Sports Speakers For Special Events & Conferences: It seems like every week I get 20-25 calls or emails from event managers, corporate communication specialist or agency executives asking me the same question, "who are the top Sports Speakers we can hire"? Now this is neither scientific or absolute. When an organization hires top Sports Speakers, there are many factors that go into that. Here are some tips to consider before I list my Top Sports Speakers for hire for your next event: Tip #5: Is your audience geographically specific? The reason this is important seems obvious enoughREAD MORE
When I met Jen and her family almost three years ago I knew she was someone special and had something unique about her. What I didn't know at the time is that Jen Selter is building one of the most important brands in fitness and lifestyle. If you don't know Jen Selter, that's ok. I already know all about you. You are 35-60 years old. Instagram is a place you take pictures of things that only matter to you and you spend more time in the shower than social media. Sound like you? If you know who Jen Selter is,READ MORE
ESPN is not your father's sports channel anymore! I remember when Bob Ley, Charlie Steiner, Chris Berman, Beano Cooke and Dick Vitale ruled the airwaves of this new channel on my cable box which was brown with a not so long wire. I remember the guy that came into my parent's house to bring the outside world of cable TV and ESPN to my home. It was incredible. It still is! Back in it's infancy, it didn't matter what was on ESPN, it was must see TV because there was virtually n competition. I became the center of my attentionREAD MORE
What is the best way to utilize a social media influencer? Curse at me all you want. Tell me about the one or two good results you have had recently. I am here to tell you the truth and nothing but the truth. Affiliate programs with micro social media influencers went the way of the dinosaurs! EXTINCT! DEAD! Yes, it sucks I know but it is true. I concede that programs using micro-influencers may still produce % victories but who the hell has patience for 3,500 mom content creators (PC for mommy bloggers) to take their 9,000 readers and returnREAD MORE