I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, I can no longer claim to be a novice. I have employed social media strategists, experts, analytics freaks and people who mine the internet for choice keywords and back-links. So, I can hold my own in a conversation of geeks discussing the future Google and/orREAD MORE
I find myself again at the crux of making another decision on asset allocation and the growth of my businesses. It is never an easy decision and depending on who you speak with, it comes down to the two (2) titans of new business creation: Pay per click (PPC) vs. Search Engine Optimization (SEO). Now, I can no longer claim to be a novice. I have employed social media strategists, experts, analytics freaks and people who mine the internet for choice keywords and back-links. So, I can hold my own in a conversation of geeks discussing the future Google and/orREAD MORE
I am quite sure the executives at Wasserman Media Group are just fine with the way the U.S. Women won the 2015 FIFA World Cup in glorious fashion over Japan. Wasserman reps many of the top U.S. women's World Cup players including the face of the sport for years, Alex Morgan. Wasserman has done an amazing job cultivating a fan base and corporate sponsorships like very few have in the Olympic movement for Morgan. She reps clothing companies, insurance companies and many others. Her face is plastered on TV commercials, billboards and social media. So to many people's surprise, Carli Lloyd, who hasREAD MORE
Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! The exciting arrival of sunny, summer days gave way to a slew of creative new marketing campaigns featuring celebrity spokespeople in June. CelebExperts a respected corporate consulting and celebrity acquisition agency, assessed each celebrity endorsement deal executed to uncover the most impactful celebrity marketing campaigns on display this month. June proved to be the most active month to date for marketing campaigns featuring a celebrity spokesperson in 2015. The success of a celebrity spokesperson and the subsequentREAD MORE
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases will affix your fortunes to a celebrity. This celebrity must have a large fan base usually articulated via their social media numbers. When you review a celebrity's social media demographics for Twitter, Vine, YouTube, Instagram, Facebook, SnapChat, Periscope and others, you need to dig deeper and analyze if the celebrities you are reviewing are overexposed. Seems like an oxymoron in some regards. You want a celebrity with enormous pull from anREAD MORE
It is easy to focus on corporate entertainment events in the nation's largest cities such as New York, Chicago, Miami, Los Angeles, Boston, Dallas or Denver, but what if you are looking for a small city that will have all of the amenities, hotel space, intangibles and airport to support your corporate event? How do you define a small city? Under 2.5 million residents? Under 1 million residents? Under 500,000 residents? Or is your search for a city that has a feel more so than a number of residents? Tough questions for event planners, logistic experts and corporate communications specialist.READ MORE
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and your therapist's couch, Periscope provides more of a 360 degree engagement with the person or people who are in the video. Periscope allows for it's members to shoot video and take live questions while receiving hearts (think of Likes from Facebook). The platform is already creating stars as all social media platforms do. Periscope's early adopters include Ellen DeGeneres and Jimmy Fallon, yet its biggest homegrown star is Amanda Oleander! OleanderREAD MORE
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus on a celebrity influencer on Vine? Twitter? Instagram? Periscope? Facebook? Snap Chat? YouTube? And who should your celebrity social media influencer be? Tough questions that need to be broken down into several categories: 1. What is your overall objective? Brand? Sell product? Create Impressions? 2. What is your data telling you about your consumer buying habits? 3. Where is your core consumer absorbing new content via social media? 4. Where areREAD MORE
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a dayREAD MORE
Being a serial Entrepreneur is both a blessing and a curse in so many ways. You are creative, passionate, solving a problem for someone. BUT, you also are your sales team, your corporate cheerleader, your publicist, your brand steward. How the hell do you handle them all and effectively take your egg and hatch it into a multi-million dollar entity that you either continue to foster and build or follow the exist strategy that you, your partner and/or your board have created? These are monumental questions that are at the core of everything you think and do on a dayREAD MORE
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiences via platforms such as Instagram, Facebook and Twitter. In those 9 months I have seen an evolution unlike any I have ever witnessed as a celebrity talent agent doing this for over 20 years with athletes, celebrity chefs, reality TV stars and fitness experts just to name a few. When I first met Jen, she was very quiet, listened to every word but wasn’t really one to stand up andREAD MORE
A poll held throughout the month of April helps CelebExperts determine the most respected coaching personalities in professional sports and the college ranks. A proprietary poll conducted by CelebExperts, a foremost corporate consulting and talent booking agency, revealed today’s most respected and admired coaches in the world of sports. The names of these iconic personalities are synonymous with success and fans understand the magnitude of their impressive career achievements. Coaches earn the respect of fans not only through success on the playing field but also in the way in which they lead their respective programs and teams. These leaders possessREAD MORE
Whether it is Olympic icon Mark Spitz shown above at a speaking engagement this week at George Washington University or multiple Olympic Gold medalist, Nastia Liukin on Dancing With The Stars, Olympic greatness never dies. Very much like being a Super Bowl champion, Daytona 500 winner or a World Series MVP, once you win Olympic gold, you go down in the pantheon of greats with your head on the Mt. Rushmore of iconic winners! Now not all Olympic gold medalists are created equal unfortunately. Can you name any two US Olympic gold medalist in women's Water polo? OK, how aboutREAD MORE
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn't the director, even better, I was the agent and I was involved in every shot. Every take. Every discussion. I have been to many TV commercial shoots where the director's ego was bigger than the set we were shooting on. This definitely was not the case onREAD MORE
Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn't the director, even better, I was the agent and I was involved in every shot. Every take. Every discussion. I have been to many TV commercial shoots where the director's ego was bigger than the set we were shooting on. This definitely was not the case onREAD MORE