The Power Of Female Athletes In Brand Partnerships

Olympic Medalist Dominique Dawes x Skippy Peanut Butter – USA Gymnastic Trials Minneapolis, MN 

Talent Acquisition, In Person & National Media Event 

As the official Peanut Butter sponsor of USA Gymnastics, Skippy Peanut Butter was looking to team up with diverse former Olympians with a goal of increasing brand awareness in a quick moving campaign to be turned around in under one month. The brand and its agency did an exhaustive search looking for a talent booking firm with experience in the olympics. CelebExperts CEO Evan Morganstein has been an olympic talent agent for over 20 years and has worked with some of the biggest names in the game. CelebExperts was to identify Olympians who would make the most impact and align best with the brand objectives. Being a renowned athlete as well as an owner of gymnastics academies, Dominique Dawes fully understands the importance of protein in the process of training and recovery, and was such an obvious choice. 

Through the vetting process, CelebExperts acquired Dominique and aided in developing effective ideas that would create attraction around the Olympic trials. Prior to the event, Dominique created a “What’s In My Gym Bag” video to increase media pick-up, and garnered national media attention on-site by E! News, Newsnation, and NBC. During these interviews, she not only spoke about her thoughts about the trials, but also the importance of Skippy Peanut Butter in an athlete’s diet. As a mom and former gymnast, she is passionate about smart choices that fuel the body. Dominique attracted tons of fans to the Skippy Booth and discussed why Skippy is a great protein alternative while signing autographs and taking photos. This activation was incredibly successful and surpassed Skippy’s goals for the event. 

Olympic Medalist Dara Torres x Boost – Don’t Put An Age Limit On Your Dreams 

Talent Acquisition, Social Media Campaign Activation and Production, In Person Appearance, SMT 

As a leading nutritional supplement beverage brand, Boost had a goal of identifying an Olympic icon who resonated with the brand objectives, and re-emphasized the importance of combating the loss of muscle mass at any age. Being a lifelong user of Boost products, as well as a 12x Olympic medalist, CelebExperts acquired Dara Torres as the face of the campaign and in-person fitness event. While leading a camp for people 50+ looking for targeted strength exercises and nutrition tips, Dara brought awareness to the importance of continuing to live your best life as you age. Together, she and Boost helped these people fuel their bodies with the right nutrition and high-quality protein to help them accomplish their goals. 

Following the event, Dara not only completed on-site interviews with national media outlets but further completed a 2-day satellite media tour appearing on several TV morning shows and podcasts. Here she not only talked about the upcoming Olympics but also the importance of maintaining muscle mass to live your best life while aging. 

Ally Batenhorst x Azuna – Tapping Into The NIL Market With A Rising Volleyball Star  

Talent Acquisition, Social Media, Creative & Digital Strategy, Activation and Reporting  

With a goal of eliminating odors without the harmful chemicals in most plug-ins and air fresheners, Azuna’s all-natural formula is not just to keep air fresh, but to eliminate the causes of the odors such as mold, mildew, and bacteria. After testing several categories and demographics, Azuna wanted to tap into the NIL market and explore the impacts on player’s audiences. 

Ally Batenhorst, a top player on the #1 ranked college volleyball team throughout the season, also has an extremely engaged audience across all social platforms making her the perfect fit. She is influential to the young generation of volleyball players and many other athletes across the board, and has spoken on the scents and odors of her equipment after continuous use many times. There are few products that can remove these harsh and unpleasant smells, and none besides Azuna that do it in a healthy way. 

Through teaming up with CelebExperts who lead the creative and activation, an influx of people began viewing Ally’s content and relating to her more than ever. 

Despite having a following of under 70,000, Ally managed to have a reach extending over 110,000. The watch time on her reel has just exceeded over 55 hours of playtime despite being a 15 second deliverable. Additionally, tons of people messaged her to learn more about the products and to hear more about how she uses them. This was not only extremely impactful for Azuna, but also aided in Ally’s relationships with her followers.