Is your brand missing a golden opportunity to have an NFL player post for you during the Super Bowl?
All I can say is the last two weeks have been insane with requests from companies and brands to hire NFL players both current and retired to use their socialRead More
Social media and influencers. They go together like green eggs and ham or oysters on the half shell. Another wards, a perfect fit! As I analyze the last threeRead More
The noise.. There is so much of it. Traditional advertising. Direct response. Email Spam. Being Cookie'd. Everyone "knowing" my search habits, my buying habits, my sleep patterns, ahhhhhh!!!!!! With allRead More
I think to be great in anything you need to stay ahead of the competition, know what is trending before it becomes common-place and be creative in your thought process.Read More
What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that worksRead More
I must say, I have been an evangelist for many social media stars in the last 3 years. Usually in the health and fitness category. These women aggregate huge audiencesRead More
Such an interesting question. If you are a brand manager looking for an ambassador to lead your charge against the competition, gain market-share and profits, you in many cases willRead More
If you have not heard of Periscope, you better hurry up an ask your teenager about it before you miss the boat! A combination between Vine, YouTube, Facebook and yourRead More
This is one of the most perplexing questions being discussed by companies and their agencies on a daily basis regarding utilization of celebrity social media stars. Should you focus onRead More
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiencesRead More
