Top 25 Female Influencers and Their CPG Campaigns That Produced!
The demographic for female consumers that are influenced by female content creators is big already and only getting bigger. CelebExperts took a deep dive into the CPG world to explore the top 25 female influencers in fashion, beauty, health, wellness, and lifestyle. CelebExperts utilized its internal software which helped determine 25 of the most influential women, at both educating and selling their followers and millions of others.
Top 25 Female Influencers for CPG Brands
1. Chiara Ferragni – Fashion & Lifestyle
- Platform: Instagram (29M+ followers)
- Niche: Fashion, lifestyle, and beauty
- Why: Chiara has a massive following and is known for working with major global brands. Her reach can amplify any CPG product, especially in fashion and lifestyle.
2. Huda Kattan (Huda Beauty) – Beauty
- Platform: Instagram (53M+ followers), YouTube
- Niche: Beauty, makeup
- Why: Huda is a beauty mogul, and her content reaches millions of makeup enthusiasts, ideal for beauty and skincare CPG brands.
3. Zoë Sugg (Zoella) – Lifestyle & Beauty
- Platform: YouTube (11M+ subscribers), Instagram (9M+ followers)
- Niche: Beauty, lifestyle, home décor
- Why: Zoë’s wholesome lifestyle content and strong community make her a great fit for beauty, home care, and wellness CPG brands.
4. Desi Perkins – Beauty & Fashion
- Platform: Instagram (4.4M+ followers), YouTube
- Niche: Beauty, makeup, fashion
- Why: Desi is well-known in the beauty industry, with a loyal audience. She is perfect for skincare, beauty, and fashion-related CPG products.
5. Camila Coelho – Fashion & Beauty
- Platform: Instagram (10.4M+ followers), YouTube
- Niche: Fashion, beauty, lifestyle
- Why: Camila’s chic style and global influence make her an ideal ambassador for beauty, fashion, and health-focused CPG brands.
6. Lilly Singh (Superwoman) – Entertainment & Comedy
- Platform: YouTube (14M+ subscribers), Instagram (12M+ followers)
- Niche: Comedy, lifestyle, empowerment
- Why: Lilly has a fun and approachable style that resonates with a wide demographic, making her perfect for food, beverage, or personal care CPG brands.
7. Marianna Hewitt – Beauty & Skincare
- Platform: Instagram (1.1M+ followers), YouTube
- Niche: Beauty, skincare
- Why: Co-founder of Summer Fridays, Marianna’s expertise in skincare and beauty makes her highly influential in the beauty CPG market.
8. Negin Mirsalehi – Beauty & Fashion
- Platform: Instagram (7.1M+ followers)
- Niche: Fashion, beauty, lifestyle
- Why: Negin is a well-known beauty and lifestyle influencer, ideal for beauty, fashion, and personal care brands.
9. Sazan Hendrix – Beauty & Family Lifestyle
- Platform: Instagram (1.2M+ followers), YouTube
- Niche: Beauty, lifestyle, motherhood
- Why: Sazan’s relatable content around beauty, wellness, and family life makes her a strong fit for beauty and home care CPG brands.
10. Nicolette Mason – Fashion & Plus-Size Advocacy
- Platform: Instagram (215K+ followers), Blog
- Niche: Fashion, body positivity, lifestyle
- Why: Nicolette’s focus on body positivity and inclusivity is ideal for beauty, fashion, and personal care CPG brands targeting a diverse audience.
11. Rachel Brathen (Yoga Girl) – Wellness & Health
- Platform: Instagram (2.2M+ followers)
- Niche: Yoga, wellness, mental health
- Why: Rachel’s focus on wellness and mindfulness is perfect for health-related CPG brands, such as fitness, organic food, and personal care.
12. Katie Sturino – Body Positivity & Beauty
- Platform: Instagram (695K+ followers), Blog
- Niche: Beauty, body positivity
- Why: Katie’s candid content around beauty for all body types makes her a perfect fit for inclusive beauty or personal care CPG brands.
13. Tati Westbrook – Beauty & Makeup
- Platform: YouTube (9M+ subscribers), Instagram (2.1M+ followers)
- Niche: Beauty, skincare
- Why: Tati’s in-depth beauty reviews make her an ideal partner for cosmetics and skincare CPG brands looking to build trust with audiences.
14. Rosanna Pansino – Food & Baking
- Platform: YouTube (14.3M+ subscribers), Instagram (4.4M+ followers)
- Niche: Baking, food, lifestyle
- Why: Rosanna’s niche in food and baking is ideal for CPG brands in the food, kitchen products, or snack categories.
15. Emily Schuman (Cupcakes and Cashmere) – Lifestyle & Home
- Platform: Instagram (493K+ followers), Blog
- Niche: Fashion, beauty, home décor
- Why: Emily’s focus on lifestyle and home décor is a perfect match for home care, food, or personal care CPG products.
16. Kristin Cavallari – Fashion & Lifestyle
- Platform: Instagram (4.6M+ followers)
- Niche: Fashion, lifestyle, wellness
- Why: Kristin’s celebrity status and lifestyle focus make her a great fit for fashion, food, and wellness CPG brands.
17. Carli Bybel – Beauty & Fashion
- Platform: YouTube (6.1M+ subscribers), Instagram (4.8M+ followers)
- Niche: Beauty, fashion
- Why: Carli’s makeup tutorials and beauty tips make her an ideal partner for skincare and beauty CPG products.
18. Lauren Riihimaki (LaurDIY) – DIY & Crafts
- Platform: YouTube (8.5M+ subscribers), Instagram (4.2M+ followers)
- Niche: DIY, crafts, lifestyle
- Why: LaurDIY’s fun, creative content is a great fit for CPG brands in the arts & crafts, home décor, or kids’ products categories.
19. Aimee Song (Song of Style) – Fashion & Interior Design
- Platform: Instagram (7M+ followers), YouTube
- Niche: Fashion, interior design, lifestyle
- Why: Aimee’s fashionable lifestyle makes her an ideal match for fashion, home care, and beauty CPG brands.
20. Kandee Johnson – Beauty & Makeup
- Platform: YouTube (3.8M+ subscribers), Instagram (1.8M+ followers)
- Niche: Beauty, makeup
- Why: Kandee’s vibrant personality and beauty expertise make her a strong advocate for beauty and skincare CPG products.
21. Ashley Graham – Body Positivity & Fashion
- Platform: Instagram (21M+ followers)
- Niche: Body positivity, fashion, beauty
- Why: Ashley is a model and activist, ideal for promoting inclusive beauty and personal care products that cater to a wide range of body types.
22. Jules (Om & The City) – Wellness & Sustainability
- Platform: Instagram (223K+ followers)
- Niche: Yoga, wellness, sustainability
- Why: Jules’ focus on wellness and sustainability makes her an ideal fit for organic or eco-friendly CPG brands.
23. Gigi Hadid – Fashion & Beauty
- Platform: Instagram (79M+ followers)
- Niche: Fashion, beauty
- Why: As one of the world’s top models, Gigi’s massive following and global influence make her ideal for high-end beauty and fashion CPG brands.
24. Kathleen Lights – Beauty & Skincare
- Platform: YouTube (4.1M+ subscribers), Instagram (2M+ followers)
- Niche: Beauty, makeup
- Why: Kathleen’s beauty tutorials and product reviews are trusted by her audience, making her a great partner for cosmetics and skincare CPG brands.
25. Nabela Noor – Beauty & Self-Love
- Platform: Instagram (2.1M+ followers), YouTube
- Niche: Beauty, body positivity, self-love
- Why: Nabela promotes beauty and self love
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