Campaign Strategy & Activation
Olympic medalist Dominique Dawes x Skippy Peanut Butter, activated live at the USA Gymnastics Trials.
The Challenge
Skippy wanted an authentic athlete partnership tied to a real, high-visibility sporting moment.
What We Did
We paired Skippy with Olympic medalist Dominique Dawes and activated the partnership live at the USA Gymnastics Trials.
The Outcome
The partnership put Skippy in front of an engaged sports audience through a credible, well-timed athlete activation.
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