01 · How We Got Here
A Rainy Night
In Beijing.
2008 · The Cab That Never Came
On a rainy August night at the Olympic Games, sports agent and industry renegade Evan Morgenstein, then representing nine athletes who all medaled, stood waiting on a cab that never came, rethinking everything. He'd mastered the model. Now he wanted to break it.
The Idea
Two focuses, one firm: book celebrities and influencers who create actual impact for brands, and consult companies on getting the most from every campaign. And just like that, CelebExperts was born.
The Shift
The word celebrity evolved. Movie, TV, music, and athletic stars gave way to the social media influencer. Today, a celebrity is anyone who can deliver a message to a defined audience, with impact.
Today
A reputation built on being strategic, efficient, and relentless about results. White-glove talent vetting, sharp negotiation, and world-class creative that stands above the rest.