- To celebrate Chips Ahoy 60th Birthday, Mondelez decided to completely shift from television ads to digital media
- With a goal of engaging with Gen. Z, Chips Ahoy organized a 3 day birthday celebration with Chips Ahoy on a Chips Ahoy themed yacht.
- Captain Sandy ‘christened’ the Yacht prior to hitting the seas to celebrate and created content for her socials as well as Chips Ahoy social media.
Results:
- Over 1.1 billion impressions and pickup from 18+ news outlets
- Incredible engagement with Gen. Z and Millenials across social media
- Content for Chips Ahoy to help build their presence on Social Media