Campaign Strategy & Activation
For Chips Ahoy's 60th birthday, Mondelez shifted from TV to digital to win over Gen Z.
The Challenge
For its 60th birthday, Chips Ahoy needed to reach Gen Z in a way traditional TV spots no longer could.
What We Did
We helped shift the campaign from a TV-first approach to a digital-first activation, booking Captain Sandy to anchor the moment.
The Outcome
The campaign gave Chips Ahoy a Gen Z-relevant digital moment to mark 60 years of the brand.
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