Campaign Strategy & Activation
A first-ever TikTok launch built to land in a difficult moment, with content the world needed.
The Challenge
Smithfield needed a first-of-its-kind TikTok launch that would resonate despite a difficult broader moment.
What We Did
We built and activated the campaign with The Food Renegades, shaping content built for the platform and the moment.
The Outcome
The launch marked Smithfield's first TikTok activation of its kind, landing content that met the moment rather than ignoring it.
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