I have been an entrepreneur for over 20 years now. I started my business in 1995 with a $3,000 tax refund check and the self belief I could do something better than anyone else, even if I didn’t know what that “something” was. That is the true spirit of being an entrepreneur. You see an […]
Youth vs. Sales Experience For all of you other half Centurians, we need to stick together. These up and comers with no real sales experience think we are ready to be knocked off the wall. I say to hell with that, we have what the next generation doesn’t… yet. Experience! That’s right I said the […]
In 2013, I found myself on the verge of bankruptcy. I split with a company I was doing business with and it created a huge financial hardship. 50% of my company’s revenue was derived from this relationship. My fixed costs and overhead were predicated on the revenue I was generating through this company. I was […]
Last night I had the distinct pleasure of being in attendance at the stunning Beverly Wilshire for the 45th Anniversary celebration of the Sheba Medical Center! The medical center is what I would call the last bastion of cooperation of Palestinians and Jews in the Middle East. The Medical Center doesn’t turn away anyone in […]
Change for the sake of change, is never a good thing. ESPN, the industry leader in creating, covering and analyzing sports and sports programming is making some moves. I find it refreshing when an industry giant is proactive not reactive. It would be so easy for ESPN to just sit on its corporate ass and […]
What every brand covets is an educated consumer with a predisposition to buy their products and/or services. Unfortunately, very few brands and their agencies have a solid plan that works for customer acquisition via social media. Sure, sure, every social media agency will tell you about the one client they “blew up” their client’s Facebook […]
I have worked in and around health and fitness for over 20 years. I have been to a bag full of IRSHA and ACE shows. I have represented over 20 nationally know health, fitness, wellness and nutrition experts from all over this country. And one of the most interesting developments over the last 20 years is […]
Drake rocks the mic in creative new TV and digital advertisements for Sprite resulting in one of the hottest marketing campaigns of the summer! The exciting arrival of sunny, summer days gave way to a slew of creative new marketing campaigns featuring celebrity spokespeople in June. CelebExperts a respected corporate consulting and celebrity acquisition agency, assessed […]
In a little more than 9 months, I have had the pleasure of working with and getting to know Jen Selter, social media star, fitness advocate and expert in creating audiences via platforms such as Instagram, Facebook and Twitter. In those 9 months I have seen an evolution unlike any I have ever witnessed as a […]
A poll held throughout the month of April helps CelebExperts determine the most respected coaching personalities in professional sports and the college ranks. A proprietary poll conducted by CelebExperts, a foremost corporate consulting and talent booking agency, revealed today’s most respected and admired coaches in the world of sports. The names of these iconic personalities […]