Last week I was in gorgeous Ventura, California on a secretive commercial shoot for a new campaign in the personal care sector. There is nothing I love more than the creative process of getting the most out of a celebrity on-camera especially when they want you to make them look great. I wasn’t the director, […]
I am asked this all the time because I tend to partner with a lot of companies and have most of my career. Having been trained early on in my career at several IBM owned companies, I learned about the value of true partnerships and what those partnerships can provide each vested party. My firm CelebExperts recently announced […]
Leading celebrity acquisition firm joins forces with turnkey influencer marketing platform to offer brands and agencies unparalleled access to celebrities, athletes and accomplished thought leaders. CelebExperts and Find Your Influence (FYI) today announced a strategic partnership designed to offer brands and agencies all-encompassing access to celebrities, athletes, and digital influencers as product and brand ambassadors. […]
It never ends. I have been to every state in the US. I have been to five (5) Olympic Games. I have been to four (4) continents. And it never ceases to amaze me how we function on the road: we — as in you and me — and everyone else that is successful. We […]
As a corporate consultant in every sense of the word, CelebExperts CEO Evan Morgenstein has perfected the art of The Waiting Game. If you have been in business as long as I have, now 20 years this month, you learn a lot. You pick up all kinds of good and bad habits. You make excuses […]
As a corporate consultant in every sense of the word, CelebExperts CEO Evan Morgenstein has perfected the art of The Waiting Game. If you have been in business as long as I have, now 20 years this month, you learn a lot. You pick up all kinds of good and bad habits. You make excuses […]
CelebExperts puts a bow on 2014 with the announcement of this year’s most influential celebrity brand ambassadors! It’s beginning to look a lot like Christmas in more ways than one for some major companies and brands! CelebExperts has evaluated thousands of celebrity brand ambassador programs and only the best made its year end list. The volume of […]
The new division will focus directly on small businesses who want to hire a celebrity spokesperson. It was announced today that CelebExperts, a leading corporate consulting and celebrity acquisition agency, is focusing its efforts to assist small and emerging businesses looking to generate consumer awareness and sales through a celebrity endorsement. CE Small Biz will […]
Most traditional marketers, aka dinosaurs will have no idea who Jen Selter is or why she is one of the most relevant icons in marketing today. Yes, lets get through the obvious. She is smart, has a great back story and clearly is gorgeous. But that superficial nonsense only gets you so far. Here are […]
Supermodels, Singers and Actresses continue to outpace the market for endorsement deals during the month of October. While the rest of the world was busy carving pumpkins and scheming costume ideas, some of today’s most influential famous female celebrities were busy signing new endorsement deals. Several companies including up-and-coming bottled water brand WAT-AHH! and LOreal […]