Category: News

October 14, 2024

What kind of ROAS can an influencer marketing campaign provide a brand?

The Return on Ad Spend (ROAS) for an influencer marketing campaign can vary significantly depending on several factors, such as the industry, the quality and relevance of the influencers, campaign goals, and audience targeting. Here are several successful influencer marketing campaigns that achieved impressive results, demonstrating how different strategies can drive a high Return on Ad […]

October 14, 2024

How Do Some of The Biggest Brands Execute Influencer Marketing Campaigns?

Here are examples of successful influencer marketing campaigns that showcase different approaches and strategies that delivered impressive ROAS.  If you are interested in finding the perfect influencers for your next marketing and sales campaign, contact the CelebExperts team here.  The following are some highly respected case studies : 1. Audible (Audiobook Subscription Service) Strategy: Audible used […]

October 14, 2024

Top 25 Female Influencers and Their CPG Campaigns That Produced!

The demographic for female consumers that are influenced by female content creators is big already and only getting bigger. CelebExperts took a deep dive into the CPG world to explore the top 25 female influencers in fashion, beauty, health, wellness, and lifestyle. CelebExperts utilized its internal software which helped determine 25 of the most influential […]

October 8, 2024

Can A Celebrity Help A Brand?

Yes, a celebrity can significantly help a brand build a marketing campaign by leveraging their influence and connection with a wide audience. Here’s how: 1. Enhanced Visibility and Reach Celebrities have large followings, whether it’s on social media, TV, or other platforms. When they endorse a product or service, it instantly reaches a broader audience. […]

October 4, 2024

Can A Celebrity Help A Company Grow?

Yes a celebrity can help a company grow in multiple ways by leveraging their popularity, influence, and reach. Here are some ways that celebrities can contribute to a company’s growth.  CelebExperts, LLC who are experts in pairing brands big and small with celebrities across any category from athletes, to celebrity chefs to reality TV stars […]

September 17, 2024

Top Plant Based Brand HealthyGirl Kitchen Launches Limited Edition Flavor With Wellious

Top Plant Based Brand HealthyGirl Kitchen Launches Limited Edition Flavor With Wellious Danielle Brown (10 million total followers), the face behind HealthyGirl Kitchen has just launched a limited time peanut butter chocolate dream flavor with Wellious protein powder available for sale on Wellious’ website. As an organic user and lover of Wellious, Danielle knew that […]

July 18, 2024

Brand Agencies Love Pickleball

Brand Agency Insights:   Why Would Your Agency Present Pickleball To A Client? Advertising, public relations and experiential agencies are developing their client’s marketing and PR plan for 2025.  It’s a fast and furious search for opportunities that are unique and impactful to their bottom-line.   The myriad of opportunities that agencies have to choose from either […]

June 4, 2024

Why have Humana and Eggland’s Best invested in Pickleball?

Everyone knows the truth about Pickleball.  It’s the #1 recreational sport in America with well over 35 million casual players engaging in it for various reasons from competition to social fitness.  The demographics continue to be astounding. 18-65+, with a majority of players between 35-55 years old, with household incomes that are typically well above […]